The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulties in obtaining reliable supplies of high quality wool fabric, we discontinued production of our alpaca overcoat. Now that we have a new fabric supplier, we should resume production. This coat should sell very well: since we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat, there will be pent-up customer demand. Also, since the price of most types of clothing has increased in each of the past five years, customers should be willing to pay significantly higher prices for alpaca overcoats than they did five years ago, and our company profits will increase."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The given argument is about resuming the production of alpaca overcoats. It has been stated that the company had stopped producing alpaca overcoats five years ago due to the difficulty in obtaining supplies of high-quality wool fabric. They argue that since the company has a new fabric supplier now, they should resume production and can expect them to return more profits than ever. However, there are many loopholes in their arguments supporting this decision and more evidence is needed for correct evaluation.
Firstly, they have argued that since no other competitors offer a similar product, the company can expect huge demands in overcoats. However, we should look into the reason why other companies are not producing the overcoats. It might be that they were not profitable for the companies or the response from the public was not particularly positive. It might also be that they themselves had a shortage of supply from the fabric provider. They also might have shifted from using wool to some other fabric which cost cheaper and helped in gaining more profits. Whatever may have been the reason, it is important to research about other companies' policy changes and their approach towards the market. It would be a case of naivety to think that the company's product will work solely on the basis of other companies are not selling a particular product.
Secondly, the outcry from the customers for discontinuing the product was around five years ago. But, the trends in fashion are very dynamic. What may have been popular five years ago might not be popular now. Five years is a lot of time when we talk about fashion. There are changes in fashion almost every month let alone years. It is not sensible to consider the response of people from five years ago. Maybe, before deciding to resume production, a survey can be conducted from where we can get the idea of the customer's preferences.
Thirdly, there has been no mention in the price of the overcoats in the argument. Surely, the company would not keep the same price as they did five years ago. It is likely for the price to increase and again, we do not know how the response of the buyers will be. There is likely to be a shift in the purchasing power and the budget of the customers in the last five years. Hence, setting up a reasonable price is also a crucial factor.
In the end, resuming a product that was in demand five years ago doesn't seem to be wise. Before launching, serious research needs to be conducted to know about the current scenario in the fashion industry and correctly judge whether it would be beneficial for the company to resume production on alpaca overcoats.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 460 350
No. of Characters: 2157 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.631 4.7
Average Word Length: 4.689 4.6
Word Length SD: 2.405 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.4 21.0
Sentence Length SD: 6.229 7.5
Use of Discourse Markers (%): 0.44 0.12
Sentence-Text Coherence: 0.286 0.35
Sentence-Para Coherence: 0.496 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 635, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...it is important to research about other companies policy changes and their approach towar...
^^^^^^^^^
Line 9, column 66, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...oduct that was in demand five years ago doesnt seem to be wise. Before launching, seri...
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, however, if, look, may, second, secondly, so, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2214.0 2260.96107784 98% => OK
No of words: 459.0 441.139720559 104% => OK
Chars per words: 4.82352941176 5.12650576532 94% => OK
Fourth root words length: 4.62863751936 4.56307096286 101% => OK
Word Length SD: 2.4688239369 2.78398813304 89% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.466230936819 0.468620217663 99% => OK
syllable_count: 701.1 705.55239521 99% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.2034824362 57.8364921388 70% => OK
Chars per sentence: 88.56 119.503703932 74% => OK
Words per sentence: 18.36 23.324526521 79% => OK
Discourse Markers: 3.76 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.262180508215 0.218282227539 120% => OK
Sentence topic coherence: 0.0786771298971 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.075949185972 0.0701772020484 108% => OK
Paragraph topic coherence: 0.147124231951 0.128457276422 115% => OK
Paragraph topic coherence SD: 0.0591170301389 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 10.5 14.3799401198 73% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.68 12.5979740519 85% => OK
dale_chall_readability_score: 7.9 8.32208582834 95% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.