Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the super screen movie production company has decided to allocate a greater share of the company's budget for the advertising of the movies. The evidence he gives for this conclusion is that the movies have been receiving a greater percentage of positive reviews and these reviews are not reaching to the masses thereby creating a lack of awareness. However, a few questions need to be answered to consider that the recommendation is reasonable.
Firstly, the director says fewer people attended the movies last year. Could it be that the number of multiplexes that could broadcast the movies was not enough to cater to the public? It could be that the super screen movies were only shown in select multiplexes with limited show timings. If the show timings weren't compatible with the people, it would automatically refrain the people from watching the movie. Also, if the movies were shown in a lesser number of theatres, it's highly unlikely that people would consider travelling long distances to watch the movies. If the above does hold true, then the recommendation needs to be considered again.
Secondly, what was the pricing of the movies? The director mentions super-screen movies. It is highly unlikely that these movies will be priced at a lower price range catering to all classes of audiences. If the movies are exorbitantly priced, it's an automatic discouragement to the people to watch it. It could be that the movies are priced high to compensate for them being broadcasted at a lesser number of theatres like mentioned above. It could also be that the duration of these movies could be 3 hours long and with such a long duration, people are forced to buy eateries from the cafeteria of the cineplexes. But even the prices of the cafeteria are quite high discouraging the people to come for such a long movie. If the above is true, then the recommendation is considerably flawed.
Lastly, the director says that the percentage of positive reviews increased in the past year. However, he doesn't mention what is being considered as a positive review. it could be that reviewers have given mediocre reviews to the movies and still the marketing company has considered that as positive reviews. However, when people read those reviews, they considered the movie to be like the reviewers said, mediocre and automatically decided not to empty their wallets in watching a mediocre movie and simply watch it from the comfort of their home. If the above is true, then the recommendation does not hold water.
As of now, the recommendation is in need of a more comprehensive study to unravel more parameters that have caused less audience in the past year. Perhaps a systematic study could help the director and the marketing team come to a more firm conclusion what has discouraged people to watch movies.
| Post date | Users | Rates | Link to Content |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 482 350
No. of Characters: 2331 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.686 4.7
Average Word Length: 4.836 4.6
Word Length SD: 2.744 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.957 21.0
Sentence Length SD: 9.196 7.5
Use of Discourse Markers (%): 0.609 0.12
Sentence-Text Coherence: 0.335 0.35
Sentence-Para Coherence: 0.505 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 312, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: weren't
...mited show timings. If the show timings werent compatible with the people, it would au...
^^^^^^
Line 7, column 107, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...increased in the past year. However, he doesnt mention what is being considered as a p...
^^^^^^
Line 7, column 169, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... being considered as a positive review. it could be that reviewers have given medi...
^^
Line 7, column 408, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the movie to be like the reviewers said, mediocre and automatically decided not t...
^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, second, secondly, so, still, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2385.0 2260.96107784 105% => OK
No of words: 480.0 441.139720559 109% => OK
Chars per words: 4.96875 5.12650576532 97% => OK
Fourth root words length: 4.68069463864 4.56307096286 103% => OK
Word Length SD: 2.78575166273 2.78398813304 100% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.414583333333 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 749.7 705.55239521 106% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 7.0 8.76447105788 80% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 49.2910150704 57.8364921388 85% => OK
Chars per sentence: 99.375 119.503703932 83% => OK
Words per sentence: 20.0 23.324526521 86% => OK
Discourse Markers: 3.375 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.250941022638 0.218282227539 115% => OK
Sentence topic coherence: 0.0807324389091 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0881459900255 0.0701772020484 126% => OK
Paragraph topic coherence: 0.151126966582 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0576010026511 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.