According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
The advertising director claims that fewer people attended their production company's movies, and the reasons cited focus on a lack of effective advertisements. The advertising director makes these claims based on insufficient evidence and has assumed a lot of information to be true, and needs to answer the following questions.
First of all, the advertising director claims that specific movies received positive reviews from movie reviewers, but do these reviews represent the sentiment of reviewers for all the movies produced by that company during that year? Maybe or maybe not. While a specific number of movies may have received positive reviews, it may so be that the rest of the company's movies received terrible reviews, thus discouraging people from watching them. The advertising director assumes that the trend for a select few movies represents the trend for the rest of the movies, and should provide more data to prove his claim.
Secondly, even if the above point is neglected, there is another question that needs to be answered, mainly, does the advertising manager account for movies released by different production companies? It may so be that other production companies stepped their game up and released good movies that people were attracted to, and that advertising was not a contributor to this trend. The advertising director does not provide enough data about the trends for movies released by different production companies, and assumes that data not to bear any significance, when in fact it plays a huge role in how many people watch his company's movies.
Thirdly, does the advertising director account for the trend of movie-goers per year? Perhaps, the entire trend of people attending movies indicates that fewer people are attending movies every year. For example, with the rise streaming services, many poeple are inlcined to the idea of watching movies from the comfort of their homes. Unless the director proves that this downward trend of people attending movies is untrue with data, it remains a question unanswered.
In conclusion, the advertising director assumes a lot of information and concludes his statement based on conditions assumed to be true. Unless he were to provide more data to back his decisions, it remains a flawed one.
Post date | Users | Rates | Link to Content |
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2023-07-25 | rubelmonir | 16 | view |
2023-07-25 | rubelmonir | 60 | view |
2023-07-23 | Mizanur_Rahman | 50 | view |
2023-02-14 | tedyang777 | 60 | view |
2022-11-13 | barath002 | 58 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 4 2
No. of Sentences: 15 15
No. of Words: 366 350
No. of Characters: 1878 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.374 4.7
Average Word Length: 5.131 4.6
Word Length SD: 2.691 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.4 21.0
Sentence Length SD: 9.436 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.386 0.35
Sentence-Para Coherence: 0.63 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
but, first, if, may, second, secondly, so, third, thirdly, thus, while, for example, in conclusion, in fact, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1927.0 2260.96107784 85% => OK
No of words: 366.0 441.139720559 83% => More content wanted.
Chars per words: 5.2650273224 5.12650576532 103% => OK
Fourth root words length: 4.37391431897 4.56307096286 96% => OK
Word Length SD: 2.74960194362 2.78398813304 99% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.475409836066 0.468620217663 101% => OK
syllable_count: 594.9 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 59.0459707911 57.8364921388 102% => OK
Chars per sentence: 128.466666667 119.503703932 108% => OK
Words per sentence: 24.4 23.324526521 105% => OK
Discourse Markers: 8.06666666667 5.70786347227 141% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236980361564 0.218282227539 109% => OK
Sentence topic coherence: 0.0935636712106 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.0989293403369 0.0701772020484 141% => OK
Paragraph topic coherence: 0.128685019921 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.104552055982 0.0628817314937 166% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.58 12.5979740519 108% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.