"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
While advertising may increase the product sale by introducing new comodity to the people, the recommendation of allocating greater share of budget for advertising is based on the report and some faulty assumptions. Before recommending this the director should evaluate some questions if he wants to increase the number of Super Screen Movie viewers.
First of all, the director is recoomending based on a recent report of the marketing department which has shown that this year the number of attending people of Super Screen has been decresased. However the there is no mention about the exact number of people who attented last year and what is is the differene between the number of viewers? Is the decrease in number significant or the report is exaggerating the result is not transperent. The report result may be of survey on the attending people of a particular period of the year and people were not attending just for bad weather. If this is the reality then the director's recommendation of spending much in advertising will be foolhardy.
Secondly, the argument implies that the number of attending of people has been decreased because general people are not simply aware of availability of the good qualitys of the movie. Who knows the actual situation? It may happen this year due to economic recession people are not simply interested in spending much on leisure. Good quality movie may cost more than their budget that's why the number of viewers has been decreased. At this state if the production company allocate their larger share on touting, then the result will be counterproductive. They will face more loosing condition.
Finally the agrgument assumes that only making people aware of the good contents of movie of better quality will bring them benefit. So the director is recommending on the awareness increasing mission. The company just want to reach more and more people touting their good quality movie. Before deciding this they need to evaluate the concession of overadvertising policy. It's a general belief among the public that good quality products or services donot necessiate much advertising. Increased advertising may make people more skeptical about the quality. It also may create dubious perception about the movie quality and content.They may think that if the movie quality is really good then why the company is touting more.
The company must evaluate these questions before deciding and recommending.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-07-25 | rubelmonir | 16 | view |
| 2023-07-25 | rubelmonir | 60 | view |
| 2023-07-23 | Mizanur_Rahman | 50 | view |
| 2023-02-14 | tedyang777 | 60 | view |
| 2022-11-13 | barath002 | 58 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 397 350
No. of Characters: 2022 1500
No. of Different Words: 183 200
Fourth Root of Number of Words: 4.464 4.7
Average Word Length: 5.093 4.6
Word Length SD: 2.738 2.4
No. of Words greater than 5 chars: 157 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.905 21.0
Sentence Length SD: 8.355 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.388 0.50
Sentence-Sentence Coherence: 0.085 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 2, column 195, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...le of Super Screen has been decresased. However the there is no mention about the exact...
^^^^^^^
Line 2, column 292, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: is
... people who attented last year and what is is the differene between the number of vie...
^^^^^
Line 2, column 588, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ere not attending just for bad weather. If this is the reality then the directors ...
^^
Line 2, column 620, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...eather. If this is the reality then the directors recommendation of spending much in adve...
^^^^^^^^^
Line 3, column 379, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...y movie may cost more than their budget thats why the number of viewers has been decr...
^^^^^
Line 5, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...ey will face more loosing condition. Finally the agrgument assumes that only making ...
^^^^^^^
Line 5, column 289, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...eople touting their good quality movie. Before deciding this they need to evaluate the...
^^^^^^
Line 5, column 374, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: It's; It is
...e concession of overadvertising policy. Its a general belief among the public that ...
^^^
Line 5, column 632, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: They
...ion about the movie quality and content.They may think that if the movie quality is ...
^^^^
Transition Words or Phrases used:
also, finally, first, however, if, may, really, second, secondly, so, then, while, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2055.0 2260.96107784 91% => OK
No of words: 396.0 441.139720559 90% => More content wanted.
Chars per words: 5.18939393939 5.12650576532 101% => OK
Fourth root words length: 4.46091344257 4.56307096286 98% => OK
Word Length SD: 2.83481726206 2.78398813304 102% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.467171717172 0.468620217663 100% => OK
syllable_count: 648.9 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.4772173553 57.8364921388 82% => OK
Chars per sentence: 97.8571428571 119.503703932 82% => OK
Words per sentence: 18.8571428571 23.324526521 81% => OK
Discourse Markers: 4.52380952381 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191410640001 0.218282227539 88% => OK
Sentence topic coherence: 0.0559252087395 0.0743258471296 75% => OK
Sentence topic coherence SD: 0.0636636910375 0.0701772020484 91% => OK
Paragraph topic coherence: 0.098077384938 0.128457276422 76% => OK
Paragraph topic coherence SD: 0.0646948578419 0.0628817314937 103% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.28 8.32208582834 99% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.