The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulties in obtaining reliable supplies of high quality wool fabric, we discontinued production of our alpaca overcoat. Now that we have a new fabric supplier, we should resume production. This coat should sell very well: since we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat, there will be pent-up customer demand. Also, since the price of most types of clothing has increased in each of the past five years, customers should be willing to pay significantly higher prices for alpaca overcoats than they did five years ago, and our company profits will increase."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The vice president of the company has made a few claims that, if true, can be very beneficial for the company. However, these claims are based on almost negligible prior study of the market or raw material prices, and have no evidence to back them up.
The vice president has assumed that the demand for alpaca overcoats in the market is the same as five years ago, without referring to any customer review/survey whatsoever. With the rising awareness against animal-fur products, it is quite possible that very few people may want to but a garment made of alpaca fur. It is also very likely that the need for woollen garments may have reduced drastically due to the rising global temperatures as a result of global warming. Even the reason why the major competitor stopped making the overcoat has not be considered, and it is very likely that a fall in customer demand for these products was the reason why latter stopped making them in the first place. Thus, a comprehensive market survey, or at least an investigation of the reason behind the ceasing of production is required. Otherwise, the whole decision could prove to be very costly for the company. The vice president should go ahead with this decision only if the survey results support his assumption that the demand for alpaca overcoats is still the same, if not higher.
The second assumption that appears to be specious, is that the selling at a higher price than before may lead to higher profits. The VP has not considered the price of material sold by the new vendor as compared to the old one. If the increase in selling price is not as much as the increase in cost price of the raw material, the company is likely to go into losses with the production of that product. To make an informed decision, a comparison of the old and new prices of raw materials is needed.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 326 350
No. of Characters: 1480 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.249 4.7
Average Word Length: 4.54 4.6
Word Length SD: 2.446 2.4
No. of Words greater than 5 chars: 111 100
No. of Words greater than 6 chars: 67 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 25 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.077 21.0
Sentence Length SD: 7.043 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.347 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 550, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'been'.
Suggestion: been
...tor stopped making the overcoat has not be considered, and it is very likely that ...
^^
Line 3, column 129, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...than before may lead to higher profits. The VP has not considered the price of mate...
^^^
Transition Words or Phrases used:
also, but, first, however, if, may, second, so, still, thus, at least, as a result, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1514.0 2260.96107784 67% => OK
No of words: 325.0 441.139720559 74% => More content wanted.
Chars per words: 4.65846153846 5.12650576532 91% => OK
Fourth root words length: 4.24591054749 4.56307096286 93% => OK
Word Length SD: 2.56057685808 2.78398813304 92% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.507692307692 0.468620217663 108% => OK
syllable_count: 488.7 705.55239521 69% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 39.8265470026 57.8364921388 69% => OK
Chars per sentence: 116.461538462 119.503703932 97% => OK
Words per sentence: 25.0 23.324526521 107% => OK
Discourse Markers: 7.84615384615 5.70786347227 137% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0927864134049 0.218282227539 43% => OK
Sentence topic coherence: 0.0350790146921 0.0743258471296 47% => OK
Sentence topic coherence SD: 0.0329643937716 0.0701772020484 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.060220298657 0.128457276422 47% => OK
Paragraph topic coherence SD: 0.00949024839737 0.0628817314937 15% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 10.04 12.5979740519 80% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.