The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The authors argument may look convincing at its first look, but in actual it lacks with proper reasoning which makes the argument a faulty argument. Author should have provided Proper database and facts to make the argument a cogent argument.
Initially author fails to provide the exact time that is allotted to National news and Weather and local news. The word 'less’ is a vague term as it does not provide exact time allotment to both news. For instance, the News program runs for 6 hours and if 4 hours is allotted to National news and 2 hours to Weather and local news. If 2 hours are sufficient for Weather and local news as it covers all news related to weather and locality, then increasing allotted time to Weather and local news will not at all benefit in any way.
Also, author fails to address the complaints in a detail way. The author has not provided any data on complains, who is complaining, what are the reasons for complaining. Nothing is addressed by the author. The author says that the station received complaints regarding station's coverage of weather and local news but what were the complains is not provided by the author. If people have complained regarding the content shown in weather and local news or with the presentation skills of the news anchor, then increasing allotted time to Weather and local news will not at all benefit in any way but may result in negative way tending more loss of viewers.
Further no information on why Local businesses cancelled the advertising contract with the news station is provided by the author. If cost of advertising is more at the news station and local businesses are not able to afford those costs, then decreasing allotted time to weather and local news has not relation with loss of advertising contracts. There are chances that local businesses have found other way of advertising like through newspapers or through other news channel which are far more effective than News station. Author needs to analyze these factors and needs to understand that increasing allotted time to Weather and local news may not benefit to great extent.
Author needs to provide more facts and data to sound convincing. Increasing allotted time to Weather and local news may not help as there may be other reasons for loss viewers and advertising contracts. Author needs to analyze them to increase viewership and gain further advertising contracts.
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- A nation should require all of its students to study the same national curriculum until they enter college Write a response in which you discuss your views on the policy and explain your reasoning for the position you take In developing and supporting you 77
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this period most of the complaints re 60
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 4 2
No. of Sentences: 18 15
No. of Words: 409 350
No. of Characters: 1968 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.497 4.7
Average Word Length: 4.812 4.6
Word Length SD: 2.5 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.722 21.0
Sentence Length SD: 10.524 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.4 0.35
Sentence-Para Coherence: 0.4 0.50
Sentence-Sentence Coherence: 0.18 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
The authors argument may look convincing at its fir...
^^^^^^^
Transition Words or Phrases used:
also, but, first, if, look, may, regarding, so, then, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 25.0 11.1786427146 224% => Less conjunction wanted
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 11.0 28.8173652695 38% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2006.0 2260.96107784 89% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 4.90464547677 5.12650576532 96% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.55842707654 2.78398813304 92% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.393643031785 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 607.5 705.55239521 86% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 59.2388188127 57.8364921388 102% => OK
Chars per sentence: 111.444444444 119.503703932 93% => OK
Words per sentence: 22.7222222222 23.324526521 97% => OK
Discourse Markers: 3.66666666667 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.335751198292 0.218282227539 154% => OK
Sentence topic coherence: 0.133416932781 0.0743258471296 180% => OK
Sentence topic coherence SD: 0.108042147736 0.0701772020484 154% => OK
Paragraph topic coherence: 0.199754167651 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.128544565679 0.0628817314937 204% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.44 12.5979740519 91% => OK
dale_chall_readability_score: 7.66 8.32208582834 92% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.