The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memorandum states that over the past year late-night news program has devoted increased time to national news and less time to weather and local news. A survey has been supported, the argument stating most of the complaints received from the viewers were concerned with the station's coverage of weather and local news, and some of the local businesses have canceled their contracts. An intriguing connection between the local businesses canceling their contracts and drop in viewership has been made, which if to be considered as true supports the assumption. The memorandum then draws a conclusion suggesting the restoration of news to formal levels to attract more viewers and further reduce losing out on local businesses.
The argument states that increased time of national news broadcasting resulted in the loss of local businesses and a drop in the percentage of viewers watching the television broadcaster. A supporting survey is provided, which if considered to be true could be the reason for low viewership and local businesses canceling their contracts. However, the extent of the survey has not been provided, meaning only a small proportion of the population could have been considered for the survey. Moreover, there is a possibility that the viewers who enjoyed the weather and local news might have been surveyed.
The assumption states that in order to attract more viewers and further reduction of losing local businesses, the television provider should restore broadcasting to its former levels. However, the extent of popularity of certain programs can vary across any given region. Restoration of news to its former levels could help the television provider attract viewers, but a person enjoying the weather and local news may not necessarily suggest everybody enjoys watching the same.
In conclusion, the argument fails to substantiate data and relevant statistics that would enable the business manager to draw conclusions supporting the provided argument. The extent of the survey is important in determining the assumption and thus, the given memorandum fails to do so with proper statistics that can be relied upon.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 4 2
No. of Sentences: 13 15
No. of Words: 338 350
No. of Characters: 1784 1500
No. of Different Words: 152 200
Fourth Root of Number of Words: 4.288 4.7
Average Word Length: 5.278 4.6
Word Length SD: 2.801 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26 21.0
Sentence Length SD: 5.364 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.404 0.35
Sentence-Para Coherence: 0.608 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 279, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...rom the viewers were concerned with the stations coverage of weather and local news, and...
^^^^^^^^
Line 1, column 328, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...coverage of weather and local news, and some of the local businesses have canceled their co...
^^^^^^^^^^^
Line 1, column 512, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...drop in viewership has been made, which if to be considered as true supports the a...
^^
Line 3, column 228, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
... A supporting survey is provided, which if considered to be true could be the reas...
^^
Transition Words or Phrases used:
but, however, if, may, moreover, so, then, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 11.0 28.8173652695 38% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1820.0 2260.96107784 80% => OK
No of words: 338.0 441.139720559 77% => More content wanted.
Chars per words: 5.38461538462 5.12650576532 105% => OK
Fourth root words length: 4.28774723029 4.56307096286 94% => OK
Word Length SD: 2.86108595147 2.78398813304 103% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.473372781065 0.468620217663 101% => OK
syllable_count: 553.5 705.55239521 78% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 35.3149816508 57.8364921388 61% => OK
Chars per sentence: 140.0 119.503703932 117% => OK
Words per sentence: 26.0 23.324526521 111% => OK
Discourse Markers: 4.76923076923 5.70786347227 84% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.345326104541 0.218282227539 158% => OK
Sentence topic coherence: 0.133720864047 0.0743258471296 180% => OK
Sentence topic coherence SD: 0.18428619858 0.0701772020484 263% => The coherence between sentences is low.
Paragraph topic coherence: 0.196644499166 0.128457276422 153% => OK
Paragraph topic coherence SD: 0.153749326104 0.0628817314937 245% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.22 12.5979740519 113% => OK
dale_chall_readability_score: 8.9 8.32208582834 107% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.