The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The author claims that the news channel must restore time devoted to weather and local news to avoid losing advertising revenues and attract more viewers. The author does not provide substantial evidence to concretely support this claim.
The author mentions one of the reasons to make this shift is because local businesses that used to advertise during their late night news program have cancelled their contracts. However, it is not clear what instigated local business to cut off their ties with the channel. It could be possible that the local businesses had some internal conflict with the the marketing team of the news channel.
It is also mentioned that there were major complaints received from viewers concerning coverage of weather and local news. If we had information about what were the complaints regarding and what were the other set of complaints by the viewers, it might be possible to understand ways to increase viewership without the shift. The viewers might be complaining about false coverage by the local news reporters. If that is the case, then devoting time to local news might exacerbate the situation.
There is no information about the impact of devoting more time to national news in the last one year. Could it be possible that due to this shift, there was an increase in the number of viewers of the late night news program. If so, then shifting the focus would cost them viewers directly.
From a bird's eye view, this decision for the company might seem pragmatic but it can be proven hasty if the author does not take into consideration other factors involved. One way to do so could be to conduct a survey amongst their viewers and know their opinion directly. the channel could also try understand the reasons behind local businesses cutting contacts with them. For the benefit of the stakeholders, it would be efficient to focus on other factors involved and then make a sound decision.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 3 2
No. of Sentences: 15 15
No. of Words: 325 350
No. of Characters: 1575 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.246 4.7
Average Word Length: 4.846 4.6
Word Length SD: 2.466 2.4
No. of Words greater than 5 chars: 101 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.667 21.0
Sentence Length SD: 7.336 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.432 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 2, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...nce to concretely support this claim. The author mentions one of the reasons to m...
^^^
Line 2, column 354, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...inesses had some internal conflict with the the marketing team of the news channel. ...
^^^^^^^
Line 2, column 354, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...inesses had some internal conflict with the the marketing team of the news channel. ...
^^^^^^^
Line 6, column 274, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...iewers and know their opinion directly. the channel could also try understand the r...
^^^
Transition Words or Phrases used:
also, but, however, if, regarding, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1609.0 2260.96107784 71% => OK
No of words: 325.0 441.139720559 74% => More content wanted.
Chars per words: 4.95076923077 5.12650576532 97% => OK
Fourth root words length: 4.24591054749 4.56307096286 93% => OK
Word Length SD: 2.52591959937 2.78398813304 91% => OK
Unique words: 162.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.498461538462 0.468620217663 106% => OK
syllable_count: 487.8 705.55239521 69% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 37.7125227875 57.8364921388 65% => OK
Chars per sentence: 100.5625 119.503703932 84% => OK
Words per sentence: 20.3125 23.324526521 87% => OK
Discourse Markers: 2.6875 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.302981981357 0.218282227539 139% => OK
Sentence topic coherence: 0.110573551713 0.0743258471296 149% => OK
Sentence topic coherence SD: 0.0922542162312 0.0701772020484 131% => OK
Paragraph topic coherence: 0.183535520388 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.075333982868 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.43 12.5979740519 91% => OK
dale_chall_readability_score: 7.84 8.32208582834 94% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.