The following is a memorandum from the business
manager of a television station.
"Over the past year, our late-night news program has
devoted increased time to national news and less time
to weather and local news. During this time period,
most of the complaints received from viewers were
concerned with our station's coverage of weather and
local news. In addition, local businesses that used to
advertise during our late-night news program have just
canceled their advertising contracts with us. Therefore,
in order to attract more viewers to the program and to
avoid losing any further advertising revenues, we
should restore the time devoted to weather and local
news to its former level."
One needs to stay aware of the news around, to remain aware of one's own surroundings. Weather news helps farmers to make proactive decisions in growing crops and taking care of their fields, and local news keeps the common man aware of all that is happening in his neighbourhood. There is a need to stay aware of what's happening around us, even at the national level. While it may seem that the public is disinterested in the national news, there are some arguments that need to be considered before concluding such a sentiment.
First of all, the viewership of the late-night news program must be compared before and after the increased time of national news. Speaking in general terms, people usually tend to relax at night, most often sleep during late nights and even if they don't sleep, they will tend to watch something fun or make plans for movie nights and so on. The author doesn't compare the prevalent viewership and the current, and simply blames the increased time of national news to be the cause for its complaints regarding coverage of weather and local news which might have caused a lower viewership on the station.
Secondly, the author assumes that the complaints received from viewers regarding the station's coverage of weather and local news are directly related to the broadcast of this news on the late-night news program. For all we know, the news coverage during day times for these weather and local news was biased and not factual. Such news coverage would not only seem unfaithful but also raise discontent in the viewers. If the stated argument holds true, then the news station needs to introspect its own weather and local news coverage before making changes to its programs.
Moreover, it assumed that this change in the time schedule of news has made local businesses retract their advertising contracts. But it may very well be the case that the local businesses have realised a low viewership during late-night programs and that the public tends to watch other exciting media during the night and have considered this contract to be a waste of money and hence focus their money on channels with higher viewership for their brand publicity.
To conclude, if any of the stated reasons stand to be true then there is a need for the television station to look inwards at the functioning of the news station and its active viewership during these late-night programs, questioning the actual causes behind the reduced advertising contracts and the complaints received against weather and local news.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-26 | seoul_milk | 66 | view |
| 2023-09-09 | gre_test | 63 | view |
| 2023-08-22 | Ataraxia-m | 66 | view |
| 2023-08-10 | DCAD123 | 50 | view |
| 2023-08-10 | yuktapradeep | 55 | view |
- A nation should require all of its students to study the same national curriculum until they enter college 50
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain 53
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 9 2
No. of Sentences: 14 15
No. of Words: 429 350
No. of Characters: 2072 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.551 4.7
Average Word Length: 4.83 4.6
Word Length SD: 2.485 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.643 21.0
Sentence Length SD: 13.839 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.411 0.35
Sentence-Para Coherence: 0.655 0.50
Sentence-Sentence Coherence: 0.168 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 314, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: what's
...rhood. There is a need to stay aware of whats happening around us, even at the nation...
^^^^^
Line 3, column 251, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...eep during late nights and even if they dont sleep, they will tend to watch somethin...
^^^^
Line 3, column 354, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... for movie nights and so on. The author doesnt compare the prevalent viewership and th...
^^^^^^
Line 5, column 86, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...nts received from viewers regarding the stations coverage of weather and local news are ...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, if, look, may, moreover, regarding, second, secondly, so, then, well, while, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2114.0 2260.96107784 94% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 4.95081967213 5.12650576532 97% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 2.52750393436 2.78398813304 91% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.487119437939 0.468620217663 104% => OK
syllable_count: 635.4 705.55239521 90% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 83.9596902795 57.8364921388 145% => OK
Chars per sentence: 151.0 119.503703932 126% => OK
Words per sentence: 30.5 23.324526521 131% => OK
Discourse Markers: 9.0 5.70786347227 158% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.41376785634 0.218282227539 190% => OK
Sentence topic coherence: 0.1667359804 0.0743258471296 224% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0987658108725 0.0701772020484 141% => OK
Paragraph topic coherence: 0.243363391228 0.128457276422 189% => OK
Paragraph topic coherence SD: 0.0825156166112 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 17.1 14.3799401198 119% => OK
flesch_reading_ease: 49.49 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.02 12.5979740519 95% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.