The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The manager concluded in the memorandum that in order to increase the number of viewers of its late night program, and also to further avoid losing advertisement revenues, the station needs to restore the time devoted for its weather and local news to its former level. This manager based his premise on the fact that local businesses are now canceling their advertising contracts with the station and that the complaints received by its viewers during this time period is largely based on this issue. To properly evaluate the arguments of the manager, there are three evidences that need to be looked into.
Firstly, Since the increase in time dedicated to the national news, there is a possiblility that our late night news have now attracted new sets of audience who are more concerned about national happenings in the country and in fact, their number could be more than those that who are interested in local news. If our program has attracted new people, it therefore means that the argument bu the manager does not hold water.
Also, are we not gaining more adversing revenues from national brands who may even likely have a better paying capacity since we have shifted our focus for the late night news program to local news. For example, national events orgabized by national societies in the country or even national brands that have markets all over the country.if this is true, it greatly weaken the arguments of the manager.
Lastly, evidence may show that the reason why local brands are canceling their contracts with us is because there is a new station that attracts more local audience than us for its late night program and they prefer to shift to them. it is a possible that the new station is offering a better price than we are offering for them and they would want to move to them due to the cost advantage. If this os true, the argeument of the maanger is gratly flawed.
in conclusion, the above listed points must be looked into bef
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- A nation should require all of its students to study the same national curriculum until they enter college Write a response in which you discuss the extent to which you agree or disagree with the recommendation and explain your reasoning for the position 50
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain 55
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 12 2
No. of Sentences: 10 15
No. of Words: 341 350
No. of Characters: 1591 1500
No. of Different Words: 163 200
Fourth Root of Number of Words: 4.297 4.7
Average Word Length: 4.666 4.6
Word Length SD: 2.328 2.4
No. of Words greater than 5 chars: 106 100
No. of Words greater than 6 chars: 81 80
No. of Words greater than 7 chars: 50 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.1 21.0
Sentence Length SD: 19.044 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.381 0.35
Sentence-Para Coherence: 0.7 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 318, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...who are interested in local news. If our program has attracted new people, it the...
^^
Line 5, column 367, Rule ID: IT_VBZ[1]
Message: Did you mean 'weakens'?
Suggestion: weakens
...the country.if this is true, it greatly weaken the arguments of the manager. Lastly...
^^^^^^
Line 7, column 235, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ogram and they prefer to shift to them. it is a possible that the new station is o...
^^
Line 9, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...ent of the maanger is gratly flawed. in conclusion, the above listed points mus...
^^
Transition Words or Phrases used:
also, first, firstly, if, lastly, look, may, so, therefore, for example, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1630.0 2260.96107784 72% => OK
No of words: 341.0 441.139720559 77% => More content wanted.
Chars per words: 4.78005865103 5.12650576532 93% => OK
Fourth root words length: 4.29722995808 4.56307096286 94% => OK
Word Length SD: 2.3708367075 2.78398813304 85% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.489736070381 0.468620217663 105% => OK
syllable_count: 512.1 705.55239521 73% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 79.2554192949 57.8364921388 137% => OK
Chars per sentence: 148.181818182 119.503703932 124% => OK
Words per sentence: 31.0 23.324526521 133% => OK
Discourse Markers: 8.63636363636 5.70786347227 151% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.349846390447 0.218282227539 160% => OK
Sentence topic coherence: 0.111630096058 0.0743258471296 150% => OK
Sentence topic coherence SD: 0.100782136247 0.0701772020484 144% => OK
Paragraph topic coherence: 0.166757810883 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.113844019161 0.0628817314937 181% => OK
Essay readability:
automated_readability_index: 16.6 14.3799401198 115% => OK
flesch_reading_ease: 48.47 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 11.04 12.5979740519 88% => OK
dale_chall_readability_score: 8.46 8.32208582834 102% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.