The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation
The advertising director of Super Screen Movie Production Company recommends that the company should allocate a higher portion of its budget for advertisements of the movies in order to reach out to the prospective viewers. The advertising director concludes from a report from the marketing department that the reason for failure of their movies last year was lack of awareness among the public that good quality movies are available. However, while stating this argument, the advertising director should consider all the possibilities that weaken his stance.
The low numbers indicated by the report about the viewership of last year's movies may have been due to reasons other than lack of advertising. It is possible that the release dates of Super Screen movies clashed with the release dates of some other movies. This could cause a serious competition for audience. More public could be drawn to watch the other movie because it featured the popular actor who is loved by everyone. It is also a possibility that somehow the spoilers of Super Screen movies were disseminated, leading to a decrease in curiosity among the prospective viewers and ultimately lesser viewership. If all or any of these possibilities hold true, spending more money on advertisement will not benefit the company.
The percentage increased of positive reviews about Super Screen movies is not stated. This information is insufficient as one can not form any conclusions. It is possible that a Super Screen Movie would normally get two appreciative reviews out of ten total reviews and only last year the movie would have received three positive ones instead. These statistics do not imply that the quality of the movies are good or have improved. The report should quantify the increase in positive reviews encountered in the past year as compared to a normal scenario. This will help analyse whether it is important to increase advertising budget and/or whether this would result in more audience.
The arguement, as proposed, abounds in gaps due to insufficient and inadequate evidences. The advertising director has drawn conclusions based on a plethora of assumptions that require justification. The information presented in the argument does not hold enough credibility to consider his recommendation.
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- The best way for a society to prepare its young people for leader in government industry or other fields is by instilling in them a sense of cooperation not competition Write a response in which you discuss the extent to which you agree or disagree the cl 50
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 57
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 5 2
No. of Sentences: 18 15
No. of Words: 364 350
No. of Characters: 1898 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.368 4.7
Average Word Length: 5.214 4.6
Word Length SD: 2.87 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.222 21.0
Sentence Length SD: 7.714 7.5
Use of Discourse Markers (%): 0.222 0.12
Sentence-Text Coherence: 0.297 0.35
Sentence-Para Coherence: 0.489 0.50
Sentence-Sentence Coherence: 0.029 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 7, column 201, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...assumptions that require justification. The information presented in the argument d...
^^^
Transition Words or Phrases used:
also, however, if, may, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1934.0 2260.96107784 86% => OK
No of words: 363.0 441.139720559 82% => More content wanted.
Chars per words: 5.32782369146 5.12650576532 104% => OK
Fourth root words length: 4.3649236973 4.56307096286 96% => OK
Word Length SD: 2.95114492191 2.78398813304 106% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.512396694215 0.468620217663 109% => OK
syllable_count: 616.5 705.55239521 87% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 46.7136337727 57.8364921388 81% => OK
Chars per sentence: 107.444444444 119.503703932 90% => OK
Words per sentence: 20.1666666667 23.324526521 86% => OK
Discourse Markers: 1.83333333333 5.70786347227 32% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.32334338285 0.218282227539 148% => OK
Sentence topic coherence: 0.0876226926969 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0842110492372 0.0701772020484 120% => OK
Paragraph topic coherence: 0.18036604618 0.128457276422 140% => OK
Paragraph topic coherence SD: 0.114277452669 0.0628817314937 182% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.63 12.5979740519 108% => OK
dale_chall_readability_score: 8.89 8.32208582834 107% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.