Marketing and promotion is the key to a successful business.To what extent do you agree?

Essay topics:

Marketing and promotion is the key to a successful business.

To what extent do you agree?

Amidst competitive environment, business are looking for new ways they can stand out among their rivals. In order to address this issue, the question is often raised in corporate world: how important is marketing for business? Most of so-called “progressive experts” posit that marketing harms more than benefit. I, however, strongly disagree with this position and, instead, argue that marketing is one of the most important part of the business due to two important service marketing provides: making product known to the public and creating reputation in the market.

First of all, the main reason why marketing and production is vital for successful business is that it helps in sales of product and service by making them widely known. As we know, the main objective of any business company is to generate profit through optimization of supply according to demand. The way company generate profit is that people should consume the product company manufacture. In order to lure the customer to buy their commodities, the product should be made well-known. To think that people will automatically know your product will be foolishness given that there are many similar product in the market they can buy rather than meticulously searching for new company for that commodity. Marketing is wholesome branch of business which address this issue. Through advertisement and promotion in different platform, the product will be universal and it ,in return, will maximize the profit of the company.

Second of all, marketing is significant aspect of any business because it helps creating brand name and reputation in the market. Reputation and brand name is important because people prefer trusted brand rather than ordinary in terms of quality. Let us take an example of apple company. It has been best seller of smart phone in last ten years although there are companies who sell far advanced smart phones with less price than that of IPhone. It is due to marketing strategies applied by them to achieve this fete. So, marketing helps to create better reputation of the company. This process can be prompted by touting unique characteristic of the product. This way unique demand for the customer can be fulfilled.

In conclusion, on contrary to most of the experts, I contend that marketing is actually worth invested in as it helps to generate income to the company by various ways: making product and service widely known, creating band name for company and modifying product itself to increase sales.

Votes
Average: 7.3 (1 vote)
This essay topic by users
Post date Users Rates Link to Content
2020-01-30 Ammu helen 73 view
2020-01-23 pospelovatb 67 view
2020-01-20 lily2002 67 view
2020-01-19 yetim119 89 view
2020-01-19 BlackDelta 67 view
>>> More users practiced this topic >>>
Essay Categories
IELTS Writing Task II - IELTS Academic

Comments

Grammar and spelling errors:
Line 5, column 602, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'products'?
Suggestion: products
...hness given that there are many similar product in the market they can buy rather than ...
^^^^^^^
Line 5, column 871, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...rm, the product will be universal and it ,in return, will maximize the profit of t...
^^
Line 9, column 81, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to create' or 'create'.
Suggestion: to create; create
...aspect of any business because it helps creating brand name and reputation in the market...
^^^^^^^^
Line 9, column 296, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'been the best'.
Suggestion: been the best
...ake an example of apple company. It has been best seller of smart phone in last ten years...
^^^^^^^^^
Line 9, column 461, Rule ID: IT_IS_JJ_TO_VBG[1]
Message: Did you mean 'market'?
Suggestion: market
...rice than that of IPhone. It is due to marketing strategies applied by them to achieve t...
^^^^^^^^^

Transition Words or Phrases used:
actually, first, however, if, look, second, so, well, in conclusion, first of all

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 21.0 13.1623246493 160% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 57.0 41.998997996 136% => OK
Nominalization: 11.0 8.3376753507 132% => OK

Performance on vocabulary words:
No of characters: 2125.0 1615.20841683 132% => OK
No of words: 407.0 315.596192385 129% => OK
Chars per words: 5.22113022113 5.12529762239 102% => OK
Fourth root words length: 4.49157444576 4.20363070211 107% => OK
Word Length SD: 2.74971618428 2.80592935109 98% => OK
Unique words: 204.0 176.041082164 116% => OK
Unique words percentage: 0.501228501229 0.561755894193 89% => More unique words wanted or less content wanted.
syllable_count: 656.1 506.74238477 129% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK

Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 64.5526722917 49.4020404114 131% => OK
Chars per sentence: 106.25 106.682146367 100% => OK
Words per sentence: 20.35 20.7667163134 98% => OK
Discourse Markers: 4.05 7.06120827912 57% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0838526641468 0.244688304435 34% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0294956496138 0.084324248473 35% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.030268072805 0.0667982634062 45% => Sentences are similar to each other.
Paragraph topic coherence: 0.0539410512017 0.151304729494 36% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.018184417754 0.056905535591 32% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 13.3 13.0946893788 102% => OK
flesch_reading_ease: 51.18 50.2224549098 102% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 13.0 12.4159519038 105% => OK
dale_chall_readability_score: 8.16 8.58950901804 95% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?

---------------------

Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.