In their advertising, businesses nowadays emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
It is a popular trend that enterprises manipulate advertising tools to highlight their merchandise with novel features. I opine that two major reasons stand out as primary for this tendency and have a negative advancement affecting to consumers.
Turning into detail, the highly emphasized promotion of businesses as if it is new can be attributed to two main contributory factors. Firstly, it is the fact that the market become more dynamic, urging companies to make the most of their resources into making a competitive edge. Indeed, by exaggerating the features of the products, the manufactures can witness an elevation of their sale. In addition, innovation is slow steps in making gradual progress. In fact, it takes several generations before having a completely new design, in turn, directing the vision of customers into special improved features are an effort to improve their public image, simultaneously building up their brand awareness.
Parallel with that, I suppose that this tendency brings a negative effect to purchasers. Indeed, it is evident that those overstated ads are likely to mislead the buyers’ understanding of products, prompting them to buy those which are useless or fail to meet their expectation. Therefore, wasting residents’ money becomes more ubiquitous. On the other hand, this trend also holds accountable for the increase of waste of gadgets because of their update annually. For example, once a year Apple company launches its new Iphone featuring not as many significant functions as promoted, leading to millions of old version devices being thrown into the environment.
In conclusion, although there are some motivations pushing modern enterprises into integrating rigorous marketing strategies, I opine that it brings more detrimental than benefits.
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Transition Words or Phrases used:
also, but, first, firstly, if, so, therefore, for example, i suppose, in addition, in conclusion, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 2.0 10.4138276553 19% => More conjunction wanted.
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 30.0 24.0651302605 125% => Less pronouns wanted
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1528.0 1615.20841683 95% => OK
No of words: 277.0 315.596192385 88% => More content wanted.
Chars per words: 5.51624548736 5.12529762239 108% => OK
Fourth root words length: 4.07962216107 4.20363070211 97% => OK
Word Length SD: 3.04194846365 2.80592935109 108% => OK
Unique words: 184.0 176.041082164 105% => OK
Unique words percentage: 0.664259927798 0.561755894193 118% => OK
syllable_count: 486.9 506.74238477 96% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 51.6678055483 49.4020404114 105% => OK
Chars per sentence: 117.538461538 106.682146367 110% => OK
Words per sentence: 21.3076923077 20.7667163134 103% => OK
Discourse Markers: 9.53846153846 7.06120827912 135% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.18688981108 0.244688304435 76% => OK
Sentence topic coherence: 0.0576965560631 0.084324248473 68% => OK
Sentence topic coherence SD: 0.035437426644 0.0667982634062 53% => OK
Paragraph topic coherence: 0.0984139125712 0.151304729494 65% => OK
Paragraph topic coherence SD: 0.0416731638714 0.056905535591 73% => OK
Essay readability:
automated_readability_index: 15.2 13.0946893788 116% => OK
flesch_reading_ease: 33.24 50.2224549098 66% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 14.74 12.4159519038 119% => OK
dale_chall_readability_score: 10.38 8.58950901804 121% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.