In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
In this contemporary world, the items of business owners are usually highlighted to be innovative in some aspects of their advertisements. In this essay, I will discuss the reasons for this trend, and from my perspective, this phenomenon should be seen as a negative development.
There are some reasons why businesses these days happen to advertise their selling-product. The primary factor is that these companies need to inform the customers about their new products. In other words, they create awareness of brands and announce people about the attributes and the benefits of established items. To illustrate, the Japanese company, Daikin, advertised their new machine- an inverted air-conditioner, which can save energy and time consuming notwithstanding being used for a long time. A second point is that it is a marketing strategy to allure customers, which cause them to switch brands and remain loyal to a current brand. For example, advertising for the electronic vehicles made by Tesla that they are different from traditional automobiles and this will offer the benefits for the environment.
However, I believe a wide range of advertisements bring some drawbacks. Firstly, children can be easily influenced by advertisements. As well as, they will put pressure on their parents by pestering or nagging to purchase the items they want. Secondly, advertisers sometimes mispresent false benefits and stimulate customers to buy them. For instance, I used to buy a dress but when it arrived, it did not look like what its brand had advertised before.
In conclusion, numerous companies represent new features of their commodities in order to inform and persuade the consumers to purchase these products, Nevertheless, this action may have bad influence on the children and bring the misrepresentation of the items to the customers. Thus, I believe this is definitely a negative trend.
- Some say that public health is important and there should be more sports facilities Others say that they have small impact on individual Discuss both views and give your opinion 73
- Some say that public health is important and there should be more sports facilities Others say that they have small impact on individual Discuss both views and give your opinion 73
- Some people say History is one of the most important school subjects Other people think that in today s world subjects like Science and Technology are more important than History Discuss both view and give opinion 78
- In their advertising businesses nowadays usually emphasise that their products are new in some way Why is this Do you think it is a positive or negative development 73
Transition Words or Phrases used:
but, first, firstly, however, if, look, may, nevertheless, second, secondly, so, thus, well, for example, for instance, in conclusion, as well as, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 34.0 24.0651302605 141% => Less pronouns wanted
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1604.0 1615.20841683 99% => OK
No of words: 298.0 315.596192385 94% => More content wanted.
Chars per words: 5.38255033557 5.12529762239 105% => OK
Fourth root words length: 4.15483772266 4.20363070211 99% => OK
Word Length SD: 3.22276260681 2.80592935109 115% => OK
Unique words: 178.0 176.041082164 101% => OK
Unique words percentage: 0.597315436242 0.561755894193 106% => OK
syllable_count: 503.1 506.74238477 99% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 55.5421761667 49.4020404114 112% => OK
Chars per sentence: 106.933333333 106.682146367 100% => OK
Words per sentence: 19.8666666667 20.7667163134 96% => OK
Discourse Markers: 10.7333333333 7.06120827912 152% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.254796868405 0.244688304435 104% => OK
Sentence topic coherence: 0.0857343567156 0.084324248473 102% => OK
Sentence topic coherence SD: 0.0806868043563 0.0667982634062 121% => OK
Paragraph topic coherence: 0.153703472731 0.151304729494 102% => OK
Paragraph topic coherence SD: 0.0454964359746 0.056905535591 80% => OK
Essay readability:
automated_readability_index: 13.8 13.0946893788 105% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.92 12.4159519038 112% => OK
dale_chall_readability_score: 9.14 8.58950901804 106% => OK
difficult_words: 86.0 78.4519038076 110% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.