In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Advertisements have always been a hotly debated issue. Many corporations always put an emphasis that their products are new in ads. In my opinion, the reason for highlighting the latest goods is to beat other competitors and this phenomenon is not a good development.
There are several reasons why businesses make an attempt to emphasise that their products are new. Yet, the most important argument is for competing with other brands. In other words, there are hundreds of products in the same trade, which means, customers have a diversity of goods to opt for. As a result, businesses have to signify that their products are new to grab clients' attention, hence, fostering their sales and increasing the brand’s awareness. Take Sunlight, which is a popular Vietnamese name in dishwasher detergent manufacture, as an illustration. In advertising, this brand always emphasises that their products are more recent and original than others. Therefore, this dishwasher detergent brand can successfully catch consumers' attention and leaves them with the impression that this brand may be exceptional in comparison with others. What can be inferred from this example is that spotlighting a new product is one of the most effective approaches to beat other competitors.
From my perspective, businesses emphasizing their new products is a negative development. To be more specific, many institutions depend on the label "latest" to increase the price of products, which may lead to inflation as well. Apple serves as a perfect example for this. Annually, this company introduces users to the latest versions of Iphone and they often emphasises new services and tools which are said to be superior compared to the old ones. Indeed, the latest Iphones are always at the highest price despite the fact that those latest updates do not necessarily boost the whole price of the products, which then causes inflation. Consequently, the governments should control prices of latest products and adopt a strict law on rigid screening for those goods.
In conclusion, businesses emphasizing their new products in order to compete with other brands in the trade market. However, I believe that it is a negative development due to its unnecessarily costly price which may be a triggering cause of inflation.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 2, column 371, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'clients'' or 'client's'?
Suggestion: clients'; client's
...ify that their products are new to grab clients attention, hence, fostering their sales...
^^^^^^^
Line 3, column 703, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'of the latest'.
Suggestion: of the latest
..., the governments should control prices of latest products and adopt a strict law on rigi...
^^^^^^^^^
Transition Words or Phrases used:
consequently, hence, however, if, may, so, then, therefore, well, in conclusion, as a result, in my opinion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 13.1623246493 167% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 31.0 24.0651302605 129% => Less pronouns wanted
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 1940.0 1615.20841683 120% => OK
No of words: 366.0 315.596192385 116% => OK
Chars per words: 5.30054644809 5.12529762239 103% => OK
Fourth root words length: 4.37391431897 4.20363070211 104% => OK
Word Length SD: 3.04719170517 2.80592935109 109% => OK
Unique words: 195.0 176.041082164 111% => OK
Unique words percentage: 0.532786885246 0.561755894193 95% => More unique words wanted or less content wanted.
syllable_count: 603.0 506.74238477 119% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 41.2418715235 49.4020404114 83% => OK
Chars per sentence: 102.105263158 106.682146367 96% => OK
Words per sentence: 19.2631578947 20.7667163134 93% => OK
Discourse Markers: 6.47368421053 7.06120827912 92% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.273699165739 0.244688304435 112% => OK
Sentence topic coherence: 0.0945895078373 0.084324248473 112% => OK
Sentence topic coherence SD: 0.0931994940765 0.0667982634062 140% => OK
Paragraph topic coherence: 0.168187833867 0.151304729494 111% => OK
Paragraph topic coherence SD: 0.0449476831587 0.056905535591 79% => OK
Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.46 12.4159519038 108% => OK
dale_chall_readability_score: 8.89 8.58950901804 103% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 2, column 371, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'clients'' or 'client's'?
Suggestion: clients'; client's
...ify that their products are new to grab clients attention, hence, fostering their sales...
^^^^^^^
Line 3, column 703, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'of the latest'.
Suggestion: of the latest
..., the governments should control prices of latest products and adopt a strict law on rigi...
^^^^^^^^^
Transition Words or Phrases used:
consequently, hence, however, if, may, so, then, therefore, well, in conclusion, as a result, in my opinion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 13.1623246493 167% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 31.0 24.0651302605 129% => Less pronouns wanted
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 1940.0 1615.20841683 120% => OK
No of words: 366.0 315.596192385 116% => OK
Chars per words: 5.30054644809 5.12529762239 103% => OK
Fourth root words length: 4.37391431897 4.20363070211 104% => OK
Word Length SD: 3.04719170517 2.80592935109 109% => OK
Unique words: 195.0 176.041082164 111% => OK
Unique words percentage: 0.532786885246 0.561755894193 95% => More unique words wanted or less content wanted.
syllable_count: 603.0 506.74238477 119% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 41.2418715235 49.4020404114 83% => OK
Chars per sentence: 102.105263158 106.682146367 96% => OK
Words per sentence: 19.2631578947 20.7667163134 93% => OK
Discourse Markers: 6.47368421053 7.06120827912 92% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.273699165739 0.244688304435 112% => OK
Sentence topic coherence: 0.0945895078373 0.084324248473 112% => OK
Sentence topic coherence SD: 0.0931994940765 0.0667982634062 140% => OK
Paragraph topic coherence: 0.168187833867 0.151304729494 111% => OK
Paragraph topic coherence SD: 0.0449476831587 0.056905535591 79% => OK
Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.46 12.4159519038 108% => OK
dale_chall_readability_score: 8.89 8.58950901804 103% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.