In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Nowadays, advertising can be seen everywhere and companies usually claim that their goods are innovative in some effects. There are several reasons why these businesses employ the strategy. In my perspective, although this trend could have both positive and negative consequences, I would agree that there are far more benefits.
There are two primary reasons why businesses often promote that their products are new. Firstly, they want to draw customers’ attention. It is true that curiosity is an inborn characteristic of people so we tend to experience something new. For example, Apple constantly launched the new iPhone with state-of-the-art features, some of that are unique. People are always captivated with these new models and therefore their sales increased. Another reason would be that they want to be pioneer in their fields. If a company produces their goods with the latest technology, they will have advantages compared to their competitors with old machines.
In my opinion, the benefits of this trend could be more option for customers and higher profit for companies. For customers, when businesses continually improved their products to launch new features, we can have abundant choices that suitable for our budget. For company, when they have a steady foundation about technology and can apply the breakthrough in their field to their products, their reputation will spread to every people. As a result, their sales will increase and it would be good for all.
In conclusion, there are several reasons why businesses usually emphasize that their products are unique and new. There are both benefits and drawbacks of this phenomenon but I believe that the advantages outweigh the disadvantages.
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Transition Words or Phrases used:
but, first, firstly, if, so, therefore, for example, in conclusion, as a result, in my opinion, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 39.0 24.0651302605 162% => Less pronouns wanted
Preposition: 23.0 41.998997996 55% => More preposition wanted.
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1454.0 1615.20841683 90% => OK
No of words: 270.0 315.596192385 86% => More content wanted.
Chars per words: 5.38518518519 5.12529762239 105% => OK
Fourth root words length: 4.05360046442 4.20363070211 96% => OK
Word Length SD: 2.87767052567 2.80592935109 103% => OK
Unique words: 148.0 176.041082164 84% => More unique words wanted.
Unique words percentage: 0.548148148148 0.561755894193 98% => OK
syllable_count: 449.1 506.74238477 89% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.7652636187 49.4020404114 66% => OK
Chars per sentence: 90.875 106.682146367 85% => OK
Words per sentence: 16.875 20.7667163134 81% => OK
Discourse Markers: 6.625 7.06120827912 94% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.316697176208 0.244688304435 129% => OK
Sentence topic coherence: 0.108520460664 0.084324248473 129% => OK
Sentence topic coherence SD: 0.0811391726301 0.0667982634062 121% => OK
Paragraph topic coherence: 0.211922391089 0.151304729494 140% => OK
Paragraph topic coherence SD: 0.0321717818582 0.056905535591 57% => OK
Essay readability:
automated_readability_index: 12.4 13.0946893788 95% => Automated_readability_index is low.
flesch_reading_ease: 46.78 50.2224549098 93% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.69 12.4159519038 110% => OK
dale_chall_readability_score: 9.17 8.58950901804 107% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.