Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
In recent years, there has been a growing debate about whether the public’s purchasing behaviour tend to be affected by an advertisement which has a strong power although it is unnecessary. Some people argue that advertisement plays an important role in providing information about substances and they do not impact on consumer’s wallet. Others, on the other hand, believe that some of them have a significant influence on human desire. This essay will identify both viewpoints surrounding this issue before coming to a reasoned conclusion.
On the one hand, some people hold the view that commercial programs do not impact on customer’s purchasing behaviour. In other words, people would purchase things depending on their ability. Even though their preferences match with products on the tv show, they will not buy them if they cannot afford them. However, I believe that this theory is unreasonable and it is not based on all cases. Since there are several online shopping malls where people can compare and choose the affordable price and quality, financial ability became not a big deal.
Despite the aforementioned argument, I believe that almost everyone is attracted to advertising since the trend of our society has been rotated quickly. This is because companies are become more competitive to produce sophisticated advertisements for goods and it satisfies human desire who are worn out of everyday life. As well as this, advertising does not only illustrate the positive effects of the product but also it is very informative. So, this encourages people to purchase it that could be fooled into a belief that they can do everything with it. Specifically, many young people such as teenagers and graduates prefer buying diet medication from home-shopping program to buying it from registered pharmacy or hospital. This is evidenced by the fact that celebrities on TV advertising mention only beneficial impacts and they believe that they can have the same appearance with celebrities when they consume it.
To sum up, it can be observed that there are two contradicting viewpoints about whether advertisement impact on purchasing habits of human or not. Although some people may not interesting in the advertisement, I believe that it can be a huge impact on human desire, owing to the reasons discussed above.
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- The charts below show the results of a questionnaire that asked visitors to the Parkway Hotel how they rated the hotel s customer service The same questionnaire was given to 100 guests in the years 2005 and 2010 Summarise the information by selecting and
Transition Words or Phrases used:
also, but, however, if, may, so, well, such as, as well as, in other words, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 15.0 7.30460921844 205% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 44.0 24.0651302605 183% => Less pronouns wanted
Preposition: 45.0 41.998997996 107% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 1963.0 1615.20841683 122% => OK
No of words: 374.0 315.596192385 119% => OK
Chars per words: 5.2486631016 5.12529762239 102% => OK
Fourth root words length: 4.3976220399 4.20363070211 105% => OK
Word Length SD: 2.9872533211 2.80592935109 106% => OK
Unique words: 215.0 176.041082164 122% => OK
Unique words percentage: 0.57486631016 0.561755894193 102% => OK
syllable_count: 624.6 506.74238477 123% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 34.5279586827 49.4020404114 70% => OK
Chars per sentence: 115.470588235 106.682146367 108% => OK
Words per sentence: 22.0 20.7667163134 106% => OK
Discourse Markers: 6.11764705882 7.06120827912 87% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.117984554876 0.244688304435 48% => OK
Sentence topic coherence: 0.0370224131655 0.084324248473 44% => OK
Sentence topic coherence SD: 0.0388767458224 0.0667982634062 58% => OK
Paragraph topic coherence: 0.0696289859365 0.151304729494 46% => OK
Paragraph topic coherence SD: 0.0428119722639 0.056905535591 75% => OK
Essay readability:
automated_readability_index: 14.3 13.0946893788 109% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 13.17 12.4159519038 106% => OK
dale_chall_readability_score: 8.87 8.58950901804 103% => OK
difficult_words: 98.0 78.4519038076 125% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.