Eco-certified Wood Products (Integrated)
The reading passage and the lecture are both about wood eco-certification. However, the author of the text claims that it is improbable that American wood companies will seek this certification, while the lecturer completely refutes the argument in the article.
From their contexts, it can be stated that the lecture brings into question all the three points stated in the reading passage that is used to support its argument.
Firstly, the lecturer states that Americans consumers do not treat all advertisements as the same. They value and trust in independent consumer agencies, mainly the ecofriendly consumers. This directly contradict the reading passage that denotes that American consumers do not value labeled or certified products and that they generally do not trust in advertising claims.
Secondly, the lecturer safely assumes that consumers value the environment protection actions and measurements. Furthermore, it is stated that the price of products is the main factor deciding between two products only if the cost difference is too high, which is not the case of certified wood. The certified wood cost difference is less than 5%. This idea strongly contrasts with the article that mentions that since consumers are motivated by price they will probably buy uncertified wood because it cost less.
Finally, the lecturer believes that American wood companies should pay attention on the international market tendency not just because the foreign consumers but due to the international competition. If the local wood companies do not offer certified woods certainly the international company will enter the market offering this unavailable product. The text, on the other hand, argue that only companies that export their products should seek the certification in order to keep updated with the rest of the world ecofriendly tendency.
Grammar and spelling errors:
Line 8, column 200, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...t due to the international competition. If the local wood companies do not offer c...
^^
Transition Words or Phrases used:
but, finally, first, firstly, furthermore, however, if, second, secondly, while, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 16.0 12.0772626932 132% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 22.0 30.3222958057 73% => OK
Nominalization: 12.0 5.01324503311 239% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1578.0 1373.03311258 115% => OK
No of words: 287.0 270.72406181 106% => OK
Chars per words: 5.49825783972 5.08290768461 108% => OK
Fourth root words length: 4.11595363751 4.04702891845 102% => OK
Word Length SD: 2.91983567967 2.5805825403 113% => OK
Unique words: 153.0 145.348785872 105% => OK
Unique words percentage: 0.533101045296 0.540411800872 99% => OK
syllable_count: 478.8 419.366225166 114% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 48.1490535831 49.2860985944 98% => OK
Chars per sentence: 121.384615385 110.228320801 110% => OK
Words per sentence: 22.0769230769 21.698381199 102% => OK
Discourse Markers: 8.23076923077 7.06452816374 117% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.25015343572 0.272083759551 92% => OK
Sentence topic coherence: 0.0955861269272 0.0996497079465 96% => OK
Sentence topic coherence SD: 0.0944661625346 0.0662205650399 143% => OK
Paragraph topic coherence: 0.121992527392 0.162205337803 75% => OK
Paragraph topic coherence SD: 0.080331550736 0.0443174109184 181% => OK
Essay readability:
automated_readability_index: 15.5 13.3589403974 116% => OK
flesch_reading_ease: 40.69 53.8541721854 76% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 14.62 12.2367328918 119% => OK
dale_chall_readability_score: 8.36 8.42419426049 99% => OK
difficult_words: 66.0 63.6247240618 104% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 68.3333333333 out of 100
Scores by essay e-grader: 20.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.