Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs
The business manager came to a conclusion that restoring the time devoted to local and weather segments will resolve all their problems. But what if the time devoted to the particular segments is not causing all these problems, the manager is adamant that the short-term decisions are the cause of this problem without necessarily ruling out the long-term agenda.
Firstly, the problem of cancellation of advertising contracts could be due to personal disputes among some particular businesses, or the news channel may have cancelled their contracts due to some other problems. Any disputes between these businesses can be mitigated by the news channel by mediating a discussion between them if there is a dispute with the news channel that can be resolved by getting to the root of the problem and offering to run a story dedicated to that particular business.
Additionally, the complaint from the viewers about increasing the time for local and weather news could be because they missed a major story related to these segments. This can be countered by increasing the quality not the number of stories that are being delivered.
Also, the reason for the viewer demand of increasing the runtime for particular segments could be due to the attractive presentation techniques used in them. The same techniques can then be applied to the national news stories, which will then increase viewer interest in that segment as well. The increase in viewership generated from this can attract more advertisement contracts. Thus, increasing the gross income of the news channel.
Increasing the time devoted to local and weather news for the reason of solving their problems is inadvisable as there is no guarantee that this step will rest restore their viewership and contracts. But, increasing the time if they do not have the number of stories for national news justifying the bigger time period will be the correct step.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-31 | tomlee0205 | 78 | view |
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Comments
Essay evaluation report
flaws:
the arguments are not exactly right on the point. Here goes a sample:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 313 350
No. of Characters: 1579 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.206 4.7
Average Word Length: 5.045 4.6
Word Length SD: 2.699 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.083 21.0
Sentence Length SD: 10.704 7.5
Use of Discourse Markers (%): 0.583 0.12
Sentence-Text Coherence: 0.395 0.35
Sentence-Para Coherence: 0.679 0.50
Sentence-Sentence Coherence: 0.141 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, but, first, firstly, if, may, so, then, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1615.0 2260.96107784 71% => OK
No of words: 313.0 441.139720559 71% => More content wanted.
Chars per words: 5.15974440895 5.12650576532 101% => OK
Fourth root words length: 4.20616286096 4.56307096286 92% => OK
Word Length SD: 2.75420486503 2.78398813304 99% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.472843450479 0.468620217663 101% => OK
syllable_count: 492.3 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 61.4631777752 57.8364921388 106% => OK
Chars per sentence: 134.583333333 119.503703932 113% => OK
Words per sentence: 26.0833333333 23.324526521 112% => OK
Discourse Markers: 4.66666666667 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.262294482303 0.218282227539 120% => OK
Sentence topic coherence: 0.11548519957 0.0743258471296 155% => OK
Sentence topic coherence SD: 0.0731579625461 0.0701772020484 104% => OK
Paragraph topic coherence: 0.159445361622 0.128457276422 124% => OK
Paragraph topic coherence SD: 0.064322665333 0.0628817314937 102% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.66 8.32208582834 104% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.