The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memo from the business manager of a unnamed television station, it is stated that to attract more viewers and to avoid losing any revenues the television station should restore time devoted to weather and local news to the former level. The author has supported this conclusion by stating that most complaints during this period had come from viewers concerned with the station’s coverage of local and weather news. However, before this argument can be analysed correctly, and any changes be made, 3 specific evidencesneed to be evaluated.
First of all, evidence needs to be provided about the complaints being from viewers who are the representative set of the majority of the audience and are not merely outliers. It is possible that, Perhaps, the complaints are only from a select few viewers and that majority of the viewers are not bothered by the change in content coverage of the channel. It is also possible that the viewership has increased and that bulk of the viewership has. If the above examples hold merit the conclusion drawn by the author is significantly weakened and he needs to substantiate his argument with more evidence.
Second of all, more evidence is needed regarding the change in coverage being the sol reason of the cancellation of the advertising contracts by local businesses. It is possible that the coverage might not have been the issue, and they might have cancelled due to some other reason. It is possible that, maybe there was a recession due to the which the local businesses have been forced to cancel advertisement contracts to cut costs and survive. There is also the potential that the business have found better and more effective ways, such as online advertisement or sports endorsement etc to reach their target customers. Therefore, if the above examples hold water then the conclusion drawn by the author is premature at best and invalid at worst.
Lastly, evidence regarding the claim that the viewership would increase once the company reverts to devoting the same amount of time to weather and local news. It is possible that this might not be the case and the customers might not come back even after this change. Maybe, the customers who started watching other channels have found those channels to be more relatable and hence would not switch back to this television channel. It is also possible that the current viewership might not be in favour of returning to the original coverage focus, and this might even reduce the viewership more. If the above examples hold their ground then the conclusion drawn by the author to revert to to devoting the same amount of time to weather and local news is significantly weakened.
In conclusion, it is possible that the television station is able to garner more viewership and attract local businesses for advertisement contracts by changing by restoring the coverage of local and weather news to its former level. However, the argument as it stands now is significantly flawed due to its reliance on several unwarranted assumptions. If the author is able to provide the specific evidence regarding the aforementioned perhaps in the form of a systematic research study, Only then it will be possible to fully evaluate the viability of his proposal to revert back to the former coverage level.
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- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain 73
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 550 350
No. of Characters: 2704 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.843 4.7
Average Word Length: 4.916 4.6
Word Length SD: 2.695 2.4
No. of Words greater than 5 chars: 191 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 114 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.5 21.0
Sentence Length SD: 7.18 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.55 0.50
Sentence-Sentence Coherence: 0.084 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 42, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...n the memo from the business manager of a unnamed television station, it is state...
^
Line 8, column 688, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: to
...onclusion drawn by the author to revert to to devoting the same amount of time to wea...
^^^^^
Transition Words or Phrases used:
also, first, hence, however, if, lastly, may, regarding, second, so, then, therefore, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2764.0 2260.96107784 122% => OK
No of words: 550.0 441.139720559 125% => OK
Chars per words: 5.02545454545 5.12650576532 98% => OK
Fourth root words length: 4.84273464058 4.56307096286 106% => OK
Word Length SD: 2.74555327938 2.78398813304 99% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.407272727273 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 882.0 705.55239521 125% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 42.9314569983 57.8364921388 74% => OK
Chars per sentence: 138.2 119.503703932 116% => OK
Words per sentence: 27.5 23.324526521 118% => OK
Discourse Markers: 6.1 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.222451197078 0.218282227539 102% => OK
Sentence topic coherence: 0.0735271654983 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.0974797002321 0.0701772020484 139% => OK
Paragraph topic coherence: 0.136436768399 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.109494266304 0.0628817314937 174% => OK
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.19 12.5979740519 97% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.