"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The advertising director of Super Screen Movie Production Company recommends increasing the funds to promote and advertise their films, which garners lesser audience, despite having exemplar quality of content. The writer evidences lesser viewership to poor promotional activities.But, before assessing the persuasiveness of the proposal, there are two questions that need to be answered,
Firstly, the author assumes that, people are not turning up for their movies only because of poor advertising strategies. What if the films made were too artistic and involved, leaving the audience perplexed? There might have been many reasons for the lower viewership for their films. For instance, the movies produced under their banner were aesthetic and abstruse for the general audience to understand. Super Screens might have been producing continous science fiction movies, that were too difficult to comprehend. Perhaps, those movies might have been appealing for technians working in the film industry, but, the general fans constitute the majority. In addition, what if the movies produced in the company had a parallel release in online movie streaming platforms? This might have convinced the audience to watch Super Screen produced movies in their respective homes, leisurely. Or the increasing menace of piracy might have been the reason for lower viewers of their movies in theatre. Therefore, there might have been a plethora of reasons for audience not coming to watch Super Screen movies, if the above reasons were true, it seriouslt undermines the argument of the advertising director. Thus, the author needs to answer the above question to enhance the credibility of his proposal.
Second of all, the writer of the memo assumes that increasing the budget of advertisements will guarantee a surge in movie goers. What if people consumed all the advertisement activities like interviews, posters, T.V shows, yet, did not turn up at the theatres? This would result in huge losses for the production company. For example, interviews are tools of advertisements, but increasing the number of interactions by film celebrities, might not convince the viewers to watch the film in threatre. What if the people watching the interviews, watch it for the stars in the interaction and not to know about the film. In addition, posters, another tool of advertisements again proves to be an ineffective strategy to pull viewers to the theatre. If all these hold true, it weakens the strategies of advertisement, eventually the recommendation of the advertisement director. Therefore the author must answer the above questions to strengthen his argument.
In conclusion, the advertisement director of Super Screen Movie Production Company should answer the above questions, to prove the efficacy of his recommendation. His argument can be properly assessed, only after his/she provides proper evidences and statistically backed data.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 282, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
...ewership to poor promotional activities.But, before assessing the persuasiveness of...
^^^
Line 1, column 389, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... two questions that need to be answered, Firstly, the author assumes that, people...
^^^^^
Line 5, column 216, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: V
... activities like interviews, posters, T.V shows, yet, did not turn up at the thea...
^
Line 5, column 877, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...endation of the advertisement director. Therefore the author must answer the above questi...
^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, second, so, then, therefore, thus, for example, for instance, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2489.0 2260.96107784 110% => OK
No of words: 450.0 441.139720559 102% => OK
Chars per words: 5.53111111111 5.12650576532 108% => OK
Fourth root words length: 4.6057793516 4.56307096286 101% => OK
Word Length SD: 2.98459005188 2.78398813304 107% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.493333333333 0.468620217663 105% => OK
syllable_count: 760.5 705.55239521 108% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 52.5065324547 57.8364921388 91% => OK
Chars per sentence: 113.136363636 119.503703932 95% => OK
Words per sentence: 20.4545454545 23.324526521 88% => OK
Discourse Markers: 5.13636363636 5.70786347227 90% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191911113232 0.218282227539 88% => OK
Sentence topic coherence: 0.0646717530133 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.068673913049 0.0701772020484 98% => OK
Paragraph topic coherence: 0.127507594017 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0307238504976 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 14.79 12.5979740519 117% => OK
dale_chall_readability_score: 8.87 8.32208582834 107% => OK
difficult_words: 121.0 98.500998004 123% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 282, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
...ewership to poor promotional activities.But, before assessing the persuasiveness of...
^^^
Line 1, column 389, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... two questions that need to be answered, Firstly, the author assumes that, people...
^^^^^
Line 5, column 216, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: V
... activities like interviews, posters, T.V shows, yet, did not turn up at the thea...
^
Line 5, column 877, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...endation of the advertisement director. Therefore the author must answer the above questi...
^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, second, so, then, therefore, thus, for example, for instance, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2489.0 2260.96107784 110% => OK
No of words: 450.0 441.139720559 102% => OK
Chars per words: 5.53111111111 5.12650576532 108% => OK
Fourth root words length: 4.6057793516 4.56307096286 101% => OK
Word Length SD: 2.98459005188 2.78398813304 107% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.493333333333 0.468620217663 105% => OK
syllable_count: 760.5 705.55239521 108% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 52.5065324547 57.8364921388 91% => OK
Chars per sentence: 113.136363636 119.503703932 95% => OK
Words per sentence: 20.4545454545 23.324526521 88% => OK
Discourse Markers: 5.13636363636 5.70786347227 90% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191911113232 0.218282227539 88% => OK
Sentence topic coherence: 0.0646717530133 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.068673913049 0.0701772020484 98% => OK
Paragraph topic coherence: 0.127507594017 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.0307238504976 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 14.79 12.5979740519 117% => OK
dale_chall_readability_score: 8.87 8.32208582834 107% => OK
difficult_words: 121.0 98.500998004 123% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.