The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author of the memo recommends that the super screen movie production company must invest more in advertising their movies to reach a wider audience. They also mention that in the past year while fewer people attended the movie screening, the percentage of positive movie reviews had increased. The author believes that the problem isn't that the quality of the movie but that it isn't reaching enough public, which is why they should allocate a good chunk of the budget in advertising. However there isnt enough substantial evidence to support the argument and the recommendation made based on it.
Firstly, the author assumes that the positive movie reviews from reviewers is legitimate and concludes that the movie content is not the problem. However, It is possible that serious critics who would've given negative reviews did not attend super screen produced movies, or a large number of negative reviews were not submitted, but that doesnt prove that there were no negative reviews. In other words, the data collected may be biased and may represent only a fraction of the audience. The claim can be supported only if there is evidence that the research includes normalized data from the entire audience containing a variety of unbiased viewers.
Moreover, the author prematurely assumes that the movie wasnt advertised enough to reach the public. There is however a possibility that the public was aware of the movie but still did not watch it. This could be because of a number of reasons, maybe the content did not appeal to them, maybe they preferred another movie or they simply did not want to watch it. So it is unjustified for the author to allocate more budget so that more advertising can to be done unless there is statistical data to prove that a majority of the public wasn't aware of super screen-produced movies.
Lastly, In previous years enough people attended the movies produced by the same comany with the same advertising budget. So it doesn't make sense for the author to assume that the past year was any different solely due to advertising. If advertising was the issue there must be facts and figures to prove this. For example a graph of the amount of budget allocated for advertising over the years.
In conclusion, the argument, as it stands is considerably flawed due to its reliance on several unwarranted assumptions. Unless substantial evideence is provided the argument and thereby the recommendation cannot be supported.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 336, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...d. The author believes that the problem isnt that the quality of the movie but that...
^^^^
Line 1, column 370, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...oblem isnt that the quality of the movie but that it isnt reaching enough public,...
^^
Line 1, column 384, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...t the quality of the movie but that it isnt reaching enough public, which is why th...
^^^^
Line 1, column 490, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...ood chunk of the budget in advertising. However there isnt enough substantial evidence ...
^^^^^^^
Line 1, column 504, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...he budget in advertising. However there isnt enough substantial evidence to support ...
^^^^
Line 3, column 196, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: would've
...It is possible that serious critics who wouldve given negative reviews did not attend s...
^^^^^^^
Line 3, column 275, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...attend super screen produced movies, or a large number of negative reviews were not submitted, bu...
^^^^^^^^^^^^^^^^^
Line 3, column 339, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ve reviews were not submitted, but that doesnt prove that there were no negative revie...
^^^^^^
Line 5, column 57, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
...thor prematurely assumes that the movie wasnt advertised enough to reach the public. ...
^^^^^
Line 5, column 536, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
... to prove that a majority of the public wasnt aware of super screen-produced movies. ...
^^^^^
Line 7, column 129, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...with the same advertising budget. So it doesnt make sense for the author to assume tha...
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, may, moreover, so, still, while, for example, in conclusion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2062.0 2260.96107784 91% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.04156479218 5.12650576532 98% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.69700438502 2.78398813304 97% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.471882640587 0.468620217663 101% => OK
syllable_count: 656.1 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 44.2796946469 57.8364921388 77% => OK
Chars per sentence: 114.555555556 119.503703932 96% => OK
Words per sentence: 22.7222222222 23.324526521 97% => OK
Discourse Markers: 6.83333333333 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.243297259965 0.218282227539 111% => OK
Sentence topic coherence: 0.0726636345818 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0730653197196 0.0701772020484 104% => OK
Paragraph topic coherence: 0.120626579935 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0714423423962 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.25 12.5979740519 97% => OK
dale_chall_readability_score: 8.47 8.32208582834 102% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 336, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...d. The author believes that the problem isnt that the quality of the movie but that...
^^^^
Line 1, column 370, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...oblem isnt that the quality of the movie but that it isnt reaching enough public,...
^^
Line 1, column 384, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...t the quality of the movie but that it isnt reaching enough public, which is why th...
^^^^
Line 1, column 490, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...ood chunk of the budget in advertising. However there isnt enough substantial evidence ...
^^^^^^^
Line 1, column 504, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...he budget in advertising. However there isnt enough substantial evidence to support ...
^^^^
Line 3, column 196, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: would've
...It is possible that serious critics who wouldve given negative reviews did not attend s...
^^^^^^^
Line 3, column 275, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...attend super screen produced movies, or a large number of negative reviews were not submitted, bu...
^^^^^^^^^^^^^^^^^
Line 3, column 339, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ve reviews were not submitted, but that doesnt prove that there were no negative revie...
^^^^^^
Line 5, column 57, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
...thor prematurely assumes that the movie wasnt advertised enough to reach the public. ...
^^^^^
Line 5, column 536, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
... to prove that a majority of the public wasnt aware of super screen-produced movies. ...
^^^^^
Line 7, column 129, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...with the same advertising budget. So it doesnt make sense for the author to assume tha...
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, may, moreover, so, still, while, for example, in conclusion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2062.0 2260.96107784 91% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.04156479218 5.12650576532 98% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.69700438502 2.78398813304 97% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.471882640587 0.468620217663 101% => OK
syllable_count: 656.1 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 44.2796946469 57.8364921388 77% => OK
Chars per sentence: 114.555555556 119.503703932 96% => OK
Words per sentence: 22.7222222222 23.324526521 97% => OK
Discourse Markers: 6.83333333333 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.243297259965 0.218282227539 111% => OK
Sentence topic coherence: 0.0726636345818 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0730653197196 0.0701772020484 104% => OK
Paragraph topic coherence: 0.120626579935 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0714423423962 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.25 12.5979740519 97% => OK
dale_chall_readability_score: 8.47 8.32208582834 102% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.