'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memorandum from the business manager of a television station recommends the television station to restore the time devoted to weather and local news to its former level. People have raised complaints with the coverage of weather and local news. However, before evaluating the recommendation proposed by the business manager, a questions are to be answered.
By how much time did the channel reduce the slot for weather and local news? Did they reduce from 2 hours to one hour or 2 hours to 30 minutes? Perhaps they reduced the time slot by just 15 minutes and decided to give extra time to the national news. Since there is no substantial evidence to state the time by which the weather and local news were reduced, the argument is significantly weakened. The manager says "most of the complaints" and does not give us a statistical data to corroborate it. This weakens the argument too.
Secondly, the manager/author also implores that the reason for the withdrawal of advertisers of local businesses were due to the fact that the channel had increased the slot of national news and decreased the slot of local and weather news. Did the local businesses say that while they withdrew? Did they assure the manager that they'll advertise again once they restore the time devoted to weather and local news? Perhaps the local businesses decided to cancel their advertisements because it is a late-night news program and the viewers are less anyway. It also probable that they do not want to advertise at all or they received a better offer somewhere else. If either of these scenarios are true, the original argument does not hold water.
In conclusion, the argument, stated as of now is faulty and it is based on certain unwarranted assumptions. If the above stated questions are answered and if the author/manager is able to provide evidence to support his claim(preferably in a systematic study), then it will be possible to fully evaluate the viability of the proposed recommendation of restoring the time dedicated to weather and local news to its former level.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 351 350
No. of Characters: 1686 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.328 4.7
Average Word Length: 4.803 4.6
Word Length SD: 2.7 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.647 21.0
Sentence Length SD: 11.188 7.5
Use of Discourse Markers (%): 0.471 0.12
Sentence-Text Coherence: 0.338 0.35
Sentence-Para Coherence: 0.509 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 330, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a question' or simply 'questions'?
Suggestion: a question; questions
...ation proposed by the business manager, a questions are to be answered. By how much tim...
^^^^^^^^^^^
Line 5, column 330, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they'll
...hdrew? Did they assure the manager that theyll advertise again once they restore the t...
^^^^^^
Transition Words or Phrases used:
also, anyway, however, if, second, secondly, so, then, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 1.0 12.9520958084 8% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1737.0 2260.96107784 77% => OK
No of words: 348.0 441.139720559 79% => More content wanted.
Chars per words: 4.99137931034 5.12650576532 97% => OK
Fourth root words length: 4.31911543099 4.56307096286 95% => OK
Word Length SD: 2.89379515567 2.78398813304 104% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.488505747126 0.468620217663 104% => OK
syllable_count: 563.4 705.55239521 80% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 68.0736930221 57.8364921388 118% => OK
Chars per sentence: 102.176470588 119.503703932 86% => OK
Words per sentence: 20.4705882353 23.324526521 88% => OK
Discourse Markers: 4.41176470588 5.70786347227 77% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.418502688793 0.218282227539 192% => OK
Sentence topic coherence: 0.133774262787 0.0743258471296 180% => OK
Sentence topic coherence SD: 0.118869654418 0.0701772020484 169% => OK
Paragraph topic coherence: 0.259287473078 0.128457276422 202% => OK
Paragraph topic coherence SD: 0.082982391694 0.0628817314937 132% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.