In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In many societies these days, advertising has been used widely for promoting new products in recent years. Interestingly, many companies tend to advocate the idea of their products being new. In this essay, I will outline the major cause of this situation and give my honest opinion.
To a certain extent, businesses usually highlight their goods to be brand new have an intention of increasing their earnings. Needless to say, most entrepreneurs have an objective of maximising their profits and to achieve this requires labelling their manufactures to be up-to-date. For instance, Ford, a reputed motor company, released their new vehicles a few days ago. What made it stands out is that Ford declared their new manufactures are comprised of materials that were newly developed. Hence, the consumption of products escalates significantly and they are eventually sold out. By this, I mean that the general public often buys trendy, prevalent products so that they could keep up with each other due to the bandwagon effect. As a result, people are easily influenced buying products when they are said to be new. Meanwhile, companies could gain a massive interest so this approach has been manipulated frequently nowadays.
While this method could encourage people to purchase products, I doubt it is a brilliant attempt as this is associated with creating confusion in most cases. Even though companies always state their items are invented with the combination of new technology, the so-called new items have a similar function, compared to existing goods in our markets. Research by the University of Oxford claimed that there have been millions of new products over the last decade but the vast majority of their categories are exactly the same. Therefore, this would contribute to a flow-on effect that people may start to distrust corporations and their new products. Worse, consumers are likely to protest against those companies, which would lead to the lack of confidence to those new items.
To conclude, I completely disagree with claiming manufactures to be new all the time. Although it is a commercial strategy that could skyrocket their sale, they are noticeably identical to one another in many circumstances. Furthermore, customers of those businesses would have a sense of being scammed and not to purchase anything from those companies anymore. In what way is advertising goods to be new beneficial both to companies and to customers?
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Grammar and spelling errors:
Line 2, column 614, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ally sold out. By this, I mean that the general public often buys trendy, prevalent products s...
^^^^^^^^^^^^^^
Line 3, column 778, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... lack of confidence to those new items. To conclude, I completely disagree with ...
^^^
Transition Words or Phrases used:
but, furthermore, hence, if, may, so, therefore, while, for instance, i mean, as a result, in most cases
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 13.1623246493 182% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 44.0 24.0651302605 183% => Less pronouns wanted
Preposition: 57.0 41.998997996 136% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 2064.0 1615.20841683 128% => OK
No of words: 394.0 315.596192385 125% => OK
Chars per words: 5.2385786802 5.12529762239 102% => OK
Fourth root words length: 4.45527027702 4.20363070211 106% => OK
Word Length SD: 2.89109802372 2.80592935109 103% => OK
Unique words: 226.0 176.041082164 128% => OK
Unique words percentage: 0.573604060914 0.561755894193 102% => OK
syllable_count: 646.2 506.74238477 128% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 31.4555241571 49.4020404114 64% => OK
Chars per sentence: 103.2 106.682146367 97% => OK
Words per sentence: 19.7 20.7667163134 95% => OK
Discourse Markers: 5.2 7.06120827912 74% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 8.0 3.4128256513 234% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.276890358888 0.244688304435 113% => OK
Sentence topic coherence: 0.0873234291047 0.084324248473 104% => OK
Sentence topic coherence SD: 0.0499543038809 0.0667982634062 75% => OK
Paragraph topic coherence: 0.17419329227 0.151304729494 115% => OK
Paragraph topic coherence SD: 0.0432889431591 0.056905535591 76% => OK
Essay readability:
automated_readability_index: 13.1 13.0946893788 100% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.11 12.4159519038 106% => OK
dale_chall_readability_score: 9.35 8.58950901804 109% => OK
difficult_words: 119.0 78.4519038076 152% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.