The following is a memorandum from the business manager of a television station. " Over the past year, our late- night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our stations coverage of weather and local news. During this time period, most of the complaints received from viewers were concerned with our stations coverage of weather and local news. In addition, local businesses that use to advertise during our late -nite news program have just canceled their advertising contracts with us. Therefore in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In a memorandum from the business manager of a television station, It was stated that local businesses that advertise during the late- night news program had ended their contract with the company and the company decided to restore the time devoted to local news back to its initial time in order to bring more viewers on board and as a result not loosing further patronage.
There was no specific evidence that could back up the claim. It has to be critically examined and evaluated.
Firstly, it was stated that the time allocated for local news was short, but there was no evidence that stated the actual time and period that was used in the national and local news respectively, we cant ascertain it was the time duration, perhaps it could be a rainy period when viewers expected the rain forecast and a little information was delivered. perphaps it coukd be the content and mode of delivery that wasnt exceptional or it could also be an important part of the local and weather news has been displaced due to lack of time which the viewers finds so interesting and educative. Perphaps it was the content that matters and not the time spent broadcasting the news. However, Giving more concise and vital evidence is more paramount to evalaute this evidence and suggest reccomendations.
Furthermore, It claimed that the complaints received were from the local viewers, what complaints were lodged? what excuses were given? Perphaps if we know the exact complain, we will be able to ascertain if the main complains were due to reduction in the local news.In Addittion, It was stated that local businesses cancelled there advertisment due to the complain. Was there a confirmation to this reason written by the directors of this businesses? perhaps the companies lack fund and could not continue with the advertisemement charges, and they had to withdraw there contract.
Also, A time duration was a year, a year isnt enough to come to conclusion about the incident and the causes of diminished return due to low patronage of the television station, perhaps an increase technology or application was in vogue at that point in time where people can check up to date weather informations, adverts from business owners which prompted people not spending time watching the weather and local news as before.
Conclusively, A geniue evidence is needed to evaluate this argument and give recommendation. there has to be enough evidence for us to believe that the time being reduced in local news led to the complaints from viewers and also resignation of contracts by the various business owners.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 12 2
No. of Sentences: 12 15
No. of Words: 435 350
No. of Characters: 2117 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.567 4.7
Average Word Length: 4.867 4.6
Word Length SD: 2.692 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.25 21.0
Sentence Length SD: 25.629 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.364 0.35
Sentence-Para Coherence: 0.62 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...critically examined and evaluated. Firstly, it was stated that the time all...
^^^^^
Line 5, column 206, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...ational and local news respectively, we cant ascertain it was the time duration, per...
^^^^
Line 5, column 362, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perphaps
...and a little information was delivered. perphaps it coukd be the content and mode of del...
^^^^^^^^
Line 5, column 421, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wasn't
...e the content and mode of delivery that wasnt exceptional or it could also be an impo...
^^^^^
Line 8, column 112, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...l viewers, what complaints were lodged? what excuses were given? Perphaps if we know...
^^^^
Line 8, column 268, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...were due to reduction in the local news.In Addittion, It was stated that local bus...
^^
Line 8, column 354, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ses cancelled there advertisment due to the complain. Was there a confirmation to this reaso...
^^^^^^^^^^^^
Line 8, column 436, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...this reason written by the directors of this businesses? perhaps the companies lack ...
^^^^
Line 8, column 453, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...en by the directors of this businesses? perhaps the companies lack fund and could not c...
^^^^^^^
Line 11, column 42, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...lso, A time duration was a year, a year isnt enough to come to conclusion about the ...
^^^^
Line 14, column 14, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...local news as before. Conclusively, A geniue evidence is needed to evaluate ...
^^
Line 14, column 96, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...this argument and give recommendation. there has to be enough evidence for us to bel...
^^^^^
Line 14, column 246, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nts from viewers and also resignation of contracts by the various business owners...
^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, however, if, so, as to, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2178.0 2260.96107784 96% => OK
No of words: 434.0 441.139720559 98% => OK
Chars per words: 5.01843317972 5.12650576532 98% => OK
Fourth root words length: 4.56428161445 4.56307096286 100% => OK
Word Length SD: 2.7878432363 2.78398813304 100% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.476958525346 0.468620217663 102% => OK
syllable_count: 682.2 705.55239521 97% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 123.377361511 57.8364921388 213% => The lengths of sentences changed so frequently.
Chars per sentence: 145.2 119.503703932 122% => OK
Words per sentence: 28.9333333333 23.324526521 124% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.384125617252 0.218282227539 176% => OK
Sentence topic coherence: 0.112318091822 0.0743258471296 151% => OK
Sentence topic coherence SD: 0.115428393796 0.0701772020484 164% => OK
Paragraph topic coherence: 0.199893407437 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.124522405785 0.0628817314937 198% => OK
Essay readability:
automated_readability_index: 16.7 14.3799401198 116% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.43 12.5979740519 99% => OK
dale_chall_readability_score: 8.81 8.32208582834 106% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.