The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. " According to a recent report from our marketing department, during the past year, fewer people attended Super Screen- produced movies than in any other year . And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions you would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo of the Super Screen Movie Production Company, It was concluded that in the folowing year, Super Screen should target a high significant share of its budget to ghetting across to the public through advertising. The evidence need to be justified. Super Screen believes that despite the fact that a high percentage in reviews from viewers was great, fewer people attended the movies. Three questions need to be answered so as to prove the worthiness of the argument.
Firstly, The author claimed that in the past year, the number in people that attended Super Screen produced movies were reduced. Was there a specific number given? The author didnt provide evidence for the statistics of the viewers in the past years so it can be compared with the affected year. Maybe a thorough statistics or data analysis was not computed and the comparison indices were not properly evaluated in the same conditions. Can we base the happenings or compare two years together? What if the affected year was not under the same control with previous years? Perphaps there was an incidence or pandemic that couldnt allow the people visit the movie at that particular time. As a result we cant judge based a years result based on what happened in the previous years.
Also, It was stated that the percentage of positive reviews increased and there was still minimal patronage which implies that the contents of reviews were not getting to customers and wants to improve on public awareness. The question is; Which category of the public are you targetting for the advertisement? Who gets the movie reviews? Perphaps the aged and the sick gets to read the positive reviews, while the younger ones who are still agile and good in entertainment dont get to see this awareness. The company should decide on proper means of awareness and age group of people to include.
Futhermore, It was concluded that Super Screen should allocate a maximized share of its budget in the following year to get across to the public through advertising, What if the cost of advertising is higher than the cost of production? How do the company make profit when cost is higher than supply? Maybe if alloacted that greater amount which is spent on advertising and the number in patronage reduced just because a wrong age group or people were targetted.
Conlclusively, Super Screen movie production has to criticize all measures and suggestions and recommendation to improve customer base in the movie company.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 8 2
No. of Sentences: 21 15
No. of Words: 416 350
No. of Characters: 2026 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.516 4.7
Average Word Length: 4.87 4.6
Word Length SD: 2.563 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.81 21.0
Sentence Length SD: 9.811 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.28 0.35
Sentence-Para Coherence: 0.501 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 102, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...was concluded that in the folowing year, Super Screen should target a high signif...
^^
Line 1, column 431, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...es. Three questions need to be answered so as to prove the worthiness of the argument. ...
^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rove the worthiness of the argument. Firstly, The author claimed that in the ...
^^
Line 3, column 178, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ere a specific number given? The author didnt provide evidence for the statistics of ...
^^^^^
Line 3, column 505, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s or compare two years together? What if the affected year was not under the same...
^^
Line 3, column 627, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: couldn't
...there was an incidence or pandemic that couldnt allow the people visit the movie at tha...
^^^^^^^
Line 3, column 693, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...isit the movie at that particular time. As a result we cant judge based a years re...
^^
Line 3, column 708, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...at that particular time. As a result we cant judge based a years result based on wha...
^^^^
Line 5, column 476, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...e still agile and good in entertainment dont get to see this awareness. The company ...
^^^^
Line 10, column 158, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ove customer base in the movie company.
^^^^
Transition Words or Phrases used:
also, first, firstly, if, may, so, still, while, as to, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2078.0 2260.96107784 92% => OK
No of words: 416.0 441.139720559 94% => More content wanted.
Chars per words: 4.99519230769 5.12650576532 97% => OK
Fourth root words length: 4.51620172871 4.56307096286 99% => OK
Word Length SD: 2.64794756262 2.78398813304 95% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.483173076923 0.468620217663 103% => OK
syllable_count: 643.5 705.55239521 91% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 60.4120019311 57.8364921388 104% => OK
Chars per sentence: 98.9523809524 119.503703932 83% => OK
Words per sentence: 19.8095238095 23.324526521 85% => OK
Discourse Markers: 3.19047619048 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.2751138403 0.218282227539 126% => OK
Sentence topic coherence: 0.075895728048 0.0743258471296 102% => OK
Sentence topic coherence SD: 0.0892013163147 0.0701772020484 127% => OK
Paragraph topic coherence: 0.160162655387 0.128457276422 125% => OK
Paragraph topic coherence SD: 0.0760798899374 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.72 12.5979740519 93% => OK
dale_chall_readability_score: 8.22 8.32208582834 99% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.