The following is the memorandum from the business manager from a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from the viewers were concerned with our station's coverage of . weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument states that the business manager is urging the television station employees to restore the time devoted to weather and local news, which they had in the past, stating that they are losing viewers and advertisers.As per my view, this argument stands on an unsubstantiated assumptions and requires specific evidences to evaluate the same.
Firstly, the manager has not stated the time devoted to national news and time devoted to local and weather news, before the past year and in this year. This will help in knowing the change of time duration and gauge if the change is significant enough to lose viewers who are only interested in local and weather news. Also, the timing of the day when these programs will be aired is not specified. It may happen that they are reducing the time devoted to local news and airing the program when there is less viewer requirement, for example in the late night or early morning before dawn. This may cause the viewers to assume that local news is not getting covered at all.
Secondly, complaints of viewers before this time period is required. This will help us know the nature of complaints and if there is a substancial increase in the complaints related to local news and weather only. If the majority of complaints before this time period were also about the station's coverage of weather and local news then the argument to restore time devoted to local and weather news will be weakened significantly. This can be strengthened by keeping a check on the quality of content delivered in the programs. A poll must be conducted which can help get a review of the programs by the viewers. This will help the station to understand the likes/dislikes of the viewers and will help draw plans to attract the viewers back.
Lastly , more information is required as to why the local businesses have canceled thier advertiseing contracts. There may be many reasons why they must have canceled like loss of popularity of the television station among local people, poor advertising strategies, the advertising budget of the local businesses among others.Also, the timings when the ads are aired should also be considered. A feedback from the local business should be obtained to understand the reason behind the cancelation of their ads,
In conclusion, the argument needs more evidences to evaluate.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-26 | seoul_milk | 66 | view |
| 2023-09-09 | gre_test | 63 | view |
| 2023-08-27 | yirtusemla | 50 | view |
| 2023-08-22 | Ataraxia-m | 66 | view |
| 2023-08-19 | riyarmy | 58 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 7 2
No. of Sentences: 15 15
No. of Words: 397 350
No. of Characters: 1913 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.464 4.7
Average Word Length: 4.819 4.6
Word Length SD: 2.556 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.467 21.0
Sentence Length SD: 12.093 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.367 0.35
Sentence-Para Coherence: 0.367 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 226, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: As
...they are losing viewers and advertisers.As per my view, this argument stands on an...
^^
Line 3, column 288, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...re this time period were also about the stations coverage of weather and local news then...
^^^^^^^^
Line 4, column 7, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ans to attract the viewers back. Lastly , more information is required as to why ...
^^
Line 4, column 326, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Also
...et of the local businesses among others.Also, the timings when the ads are aired sho...
^^^^
Transition Words or Phrases used:
also, first, firstly, if, lastly, may, second, secondly, so, then, as to, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1952.0 2260.96107784 86% => OK
No of words: 394.0 441.139720559 89% => More content wanted.
Chars per words: 4.95431472081 5.12650576532 97% => OK
Fourth root words length: 4.45527027702 4.56307096286 98% => OK
Word Length SD: 2.69672426164 2.78398813304 97% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.464467005076 0.468620217663 99% => OK
syllable_count: 610.2 705.55239521 86% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 76.8851958008 57.8364921388 133% => OK
Chars per sentence: 130.133333333 119.503703932 109% => OK
Words per sentence: 26.2666666667 23.324526521 113% => OK
Discourse Markers: 6.66666666667 5.70786347227 117% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.425272579148 0.218282227539 195% => OK
Sentence topic coherence: 0.156285194194 0.0743258471296 210% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.13026267756 0.0701772020484 186% => OK
Paragraph topic coherence: 0.206302578365 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.145576543679 0.0628817314937 232% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.73 12.5979740519 93% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.