The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The business manager has stated in the memorandum that in their late night program, they have devoted more time in showing the national news and they have given less time in weather forecasting and local news in the last year. He then argued that they have received a lot of commplaints about the coverage of the weather and local news from the viewers. He also mentions that apart from this, some local businesses who used to advertise during this late night program has canceled their advertising contracts with them. To attract more viewers and to avoid losing such advertising revenues, he has given a suggestion that they should restore the time devoted to weather and local news to its former level. However, without analyzing the quality of their content, the argument reveals several instances of poor reasoning and can be considered incomplete or unsubstantiated.
First of all, the business manager readily assumes that the less coverage of local news and weather forecasting in their night program is the issue for the reduced numbers of viewers. This is merely an assumption made without a solid ground. For an example, it may be the reason that their quality of the content for weather forecasting and local news are not good enough to attract the viewers. Their data might be not valid about the local news. The argument would have been more convinsible if the author have analysed the survey about the viewer's complaints.
The second assumption made by this business manager is that many of the local businesses have canceled their advertisin their contract which led them to a loss of advertising revenue. Here, again he provides a weak assumption that the more coverage of local news and weather will be helpful in avoid losing the advertising revenue. It may be the reason that the local business people wants to advertise about their business in the day time rather than a late night program.
After observing above, he loses his meaning to convey the argument.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 7 2
No. of Sentences: 14 15
No. of Words: 333 350
No. of Characters: 1623 1500
No. of Different Words: 153 200
Fourth Root of Number of Words: 4.272 4.7
Average Word Length: 4.874 4.6
Word Length SD: 2.454 2.4
No. of Words greater than 5 chars: 108 100
No. of Words greater than 6 chars: 90 80
No. of Words greater than 7 chars: 49 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.786 21.0
Sentence Length SD: 8.571 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.378 0.35
Sentence-Para Coherence: 0.561 0.50
Sentence-Sentence Coherence: 0.163 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The business manager has stated in the m...
^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...dered incomplete or unsubstantiated. First of all, the business manager readi...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...survey about the viewers complaints. The second assumption made by this busin...
^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e rather than a late night program. After observing above, he loses his mean...
^^^^^
Transition Words or Phrases used:
also, first, however, if, may, second, so, then, apart from, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1657.0 2260.96107784 73% => OK
No of words: 333.0 441.139720559 75% => More content wanted.
Chars per words: 4.97597597598 5.12650576532 97% => OK
Fourth root words length: 4.27180144563 4.56307096286 94% => OK
Word Length SD: 2.50932124079 2.78398813304 90% => OK
Unique words: 153.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.459459459459 0.468620217663 98% => OK
syllable_count: 518.4 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 50.4613410323 57.8364921388 87% => OK
Chars per sentence: 118.357142857 119.503703932 99% => OK
Words per sentence: 23.7857142857 23.324526521 102% => OK
Discourse Markers: 5.21428571429 5.70786347227 91% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.332678124489 0.218282227539 152% => OK
Sentence topic coherence: 0.126245934591 0.0743258471296 170% => OK
Sentence topic coherence SD: 0.109465932808 0.0701772020484 156% => OK
Paragraph topic coherence: 0.188437521783 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.130065087638 0.0628817314937 207% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.9 12.5979740519 94% => OK
dale_chall_readability_score: 7.95 8.32208582834 96% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.