The following is taken from a memo from the advertising director of the Super Screen Movie
Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year.
And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available.
Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director fo the Super Screen Movie Production company suggests to allocate greater amount of budget in the coming years on advertising of the movies as he believes that the lower attendence to the movies despite the increasing reviews for the film and considering the good quality of the films produces is due to the lack of awareness among the people. While the recommendation made looks sound, the arguments made by the author are rife with assumptions and flaws and few questions like, 'How many reviewers have actually given reviews about the film?', 'Are the reviews given by different people or are a few reviewers publishing mutiple reviews under differnt names' or 'Are there any other films playing around the same time as the Super Screen Movies that are influencing the people's preferences?'
Firstly, the authour makes an assumption that the percentage of positive reviewes by the movie reviweres has increased during the past year. To validate this assumption,
'Did the number of reviewres who reviewed the movie incresed?' needs to be ansered
There is no evidence on the number of reviews actually received and the total reviewers may actually be smaller than previous years. For instance, if the number of movie watcher were 1000 and 20 people gave the review that is 2% of the watchers it the previous years, whereas in the last year the number of movie watchers were only 300 and 15 people gave the review that is about 5% of the people. While the percentage of the people who review the movie incresed the number remains low compared to previous years. Thus the question on the actual number of reviews needs to be asnwered.
Second, the asusmption that the positive reviews were received by different individuals is flawed without evidence. The Question as to 'The reviews given are by different persons and not by one person giving multiple reviews' is to be answered. It is a possibility that a single person who is from the back end of movie production may have publish different reviews to attract the customer to watch the film. The reviewes published thus do not commesurate with the number of viewers. The fault maybe in the quality of the movies and attribution of such fault to review and public attendence may be wrong.
Lastly, he also assumes that the people are not attending the movie due to lack of awareness about the availabilty of the good movies arounf the. To validate this assumption, 'Are the people interested in the storyline and yet are not attending is required to be answered'. While it may be look wise to make this asusmption, it is also possible that the people are not willing ot attend he movie due to their dislike of the storyline, or varied interest of the genre. It is also possible that the people are more interested in other films that are being casted at the same time as Super Screen Movies, whose quality may seem to be more furnished.
This, the author before making such conclusion, may think of varied reasons as to the lower public attendance like the actual number of reviewres for the movie, the conformity of no double publishing of reviews by single person and that other films being casted at the same period are not affecting the viewers. Without answering the questions above, we are not in a position to conclude anything.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 85, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggests allocating'.
Suggestion: suggests allocating
...e Super Screen Movie Production company suggests to allocate greater amount of budget in the coming ...
^^^^^^^^^^^^^^^^^^^^
Line 3, column 62, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Needs
...iewres who reviewed the movie incresed? needs to be ansered There is no evidence on ...
^^^^^
Line 4, column 399, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... review that is about 5% of the people. While the percentage of the people who review...
^^^^^
Line 4, column 515, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...remains low compared to previous years. Thus the question on the actual number of re...
^^^^
Line 5, column 338, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'published'.
Suggestion: published
...e back end of movie production may have publish different reviews to attract the custom...
^^^^^^^
Line 7, column 142, Rule ID: THE_SENT_END[1]
Message: Did you forget something after 'the'?
...e availabilty of the good movies arounf the. To validate this assumption, Are the pe...
^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, if, lastly, look, may, second, so, thus, whereas, while, as to, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 38.0 19.6327345309 194% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 83.0 55.5748502994 149% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2754.0 2260.96107784 122% => OK
No of words: 570.0 441.139720559 129% => OK
Chars per words: 4.83157894737 5.12650576532 94% => OK
Fourth root words length: 4.88617158649 4.56307096286 107% => OK
Word Length SD: 2.55561711222 2.78398813304 92% => OK
Unique words: 235.0 204.123752495 115% => OK
Unique words percentage: 0.412280701754 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 873.0 705.55239521 124% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 101.460416254 57.8364921388 175% => OK
Chars per sentence: 144.947368421 119.503703932 121% => OK
Words per sentence: 30.0 23.324526521 129% => OK
Discourse Markers: 5.94736842105 5.70786347227 104% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.202072408051 0.218282227539 93% => OK
Sentence topic coherence: 0.0679604391015 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.0757914270099 0.0701772020484 108% => OK
Paragraph topic coherence: 0.100203144312 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0721569648018 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 16.3 14.3799401198 113% => OK
flesch_reading_ease: 49.49 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.33 12.5979740519 90% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 28.0 12.3882235529 226% => Linsear_write_formula is high.
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 85, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggests allocating'.
Suggestion: suggests allocating
...e Super Screen Movie Production company suggests to allocate greater amount of budget in the coming ...
^^^^^^^^^^^^^^^^^^^^
Line 3, column 62, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Needs
...iewres who reviewed the movie incresed? needs to be ansered There is no evidence on ...
^^^^^
Line 4, column 399, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... review that is about 5% of the people. While the percentage of the people who review...
^^^^^
Line 4, column 515, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...remains low compared to previous years. Thus the question on the actual number of re...
^^^^
Line 5, column 338, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'published'.
Suggestion: published
...e back end of movie production may have publish different reviews to attract the custom...
^^^^^^^
Line 7, column 142, Rule ID: THE_SENT_END[1]
Message: Did you forget something after 'the'?
...e availabilty of the good movies arounf the. To validate this assumption, Are the pe...
^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, if, lastly, look, may, second, so, thus, whereas, while, as to, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 38.0 19.6327345309 194% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 83.0 55.5748502994 149% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2754.0 2260.96107784 122% => OK
No of words: 570.0 441.139720559 129% => OK
Chars per words: 4.83157894737 5.12650576532 94% => OK
Fourth root words length: 4.88617158649 4.56307096286 107% => OK
Word Length SD: 2.55561711222 2.78398813304 92% => OK
Unique words: 235.0 204.123752495 115% => OK
Unique words percentage: 0.412280701754 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 873.0 705.55239521 124% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 101.460416254 57.8364921388 175% => OK
Chars per sentence: 144.947368421 119.503703932 121% => OK
Words per sentence: 30.0 23.324526521 129% => OK
Discourse Markers: 5.94736842105 5.70786347227 104% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.202072408051 0.218282227539 93% => OK
Sentence topic coherence: 0.0679604391015 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.0757914270099 0.0701772020484 108% => OK
Paragraph topic coherence: 0.100203144312 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0721569648018 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 16.3 14.3799401198 113% => OK
flesch_reading_ease: 49.49 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.33 12.5979740519 90% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 28.0 12.3882235529 226% => Linsear_write_formula is high.
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.