Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The station manager of KICK in Medway recommends including more call-in advice programs to attain a larger sharing of audience in its listening area. The manager provides support for this recommendation providing example of radio station of WCQP in Rockville as it succeeded to increase its radio audience share by adopting the same step. However, this argument is seriously flawed as it relies on unwarranted assumptions which may not be true and these following three questions must be answered before evaluating whether the recommendation and the argument on which it is based are reasonable.
First of all, is the success of radio station WCQP in Rockville is still prevalent today like it was two years ago? The manager prematurely assumes that the radio station, WCQP is still successful today. However, this may not be the case. It is possible that the radio station WCQP is facing decreasing share of radio audience today despite increasing the number of call-in programs. The argument fails to address this case and so it is seriously weakened.
Secondly, is the nationwide survey, revealing many radio listeners are quite interested in call-in advice programs, reliable? The manager, without any hesitance, assumes that the survey is free from all probable errors and they represent perfect data obtained. In reality, this may not be the case. It is very likely that the survey adopted a wrong way for gathering the required data and they have miscounted the number of radio listeners interested in the call-in advice programs. Perhaps, they got almost twice the number of the real data, reporting that to be quite high, but in reality it was not so much. The argument fails to consider this issue and so it does not hold water.
Finally, is the choice of the radio listeners in Medway very similar to those in Rockville? The author assumes this to be true; the call-in programs will attract the radio listeners of Medway in a similar manner. But this may not happen in reality. Perhaps, the radio listeners in Medway can have different choice and different taste. It is possible that they will not be interested to the call-in advice programs at all. If this has merit, then including more call-in advice programs will have no effect. The argument fails to provide sufficient evidences for this and so is seriously flawed.
In conclusion, the argument, as it stands, is seriously flawed as it relies on unwarranted assumptions. If the author is able to provide good answers to the above stated three questions with necessary evidences by conducting a more careful research, then the recommendation and the argument on which it is based will be properly evaluated and provide support for including more call-in advice programs to gain a larger audience share in Medway.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 461 350
No. of Characters: 2271 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.634 4.7
Average Word Length: 4.926 4.6
Word Length SD: 2.613 2.4
No. of Words greater than 5 chars: 175 100
No. of Words greater than 6 chars: 136 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.043 21.0
Sentence Length SD: 10.968 7.5
Use of Discourse Markers (%): 0.652 0.12
Sentence-Text Coherence: 0.328 0.35
Sentence-Para Coherence: 0.501 0.50
Sentence-Sentence Coherence: 0.065 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 193, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a similar manner" with adverb for "similar"; eg, "in a hasty manner" with "hastily".
...l attract the radio listeners of Medway in a similar manner. But this may not happen in reality. Pe...
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, may, second, secondly, so, still, then, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2333.0 2260.96107784 103% => OK
No of words: 461.0 441.139720559 105% => OK
Chars per words: 5.06073752711 5.12650576532 99% => OK
Fourth root words length: 4.63367139033 4.56307096286 102% => OK
Word Length SD: 2.68190007767 2.78398813304 96% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.420824295011 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 732.6 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 69.2741464935 57.8364921388 120% => OK
Chars per sentence: 101.434782609 119.503703932 85% => OK
Words per sentence: 20.0434782609 23.324526521 86% => OK
Discourse Markers: 4.39130434783 5.70786347227 77% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.308797897146 0.218282227539 141% => OK
Sentence topic coherence: 0.0961706230342 0.0743258471296 129% => OK
Sentence topic coherence SD: 0.107613273498 0.0701772020484 153% => OK
Paragraph topic coherence: 0.186438362461 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.103132038831 0.0628817314937 164% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 7.95 8.32208582834 96% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.