The following is a memorandum from the business manager of a television station.
"Over the past year, our late- night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from the viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level"
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum issued by the manager, he argues that the cancellation of advertising contracts of local businesses was due to the lesser coverage of Weather and Local News. It might be that this case is true but further evidence is needed to conclude the true nature of the problem. In my response below, I discuss some possible assumptions the manager might be taking and what evidence is needed to finalize these major decisions.
First of all, the manager assumes that the local businesses cancelled their contracts due to devotion of more time to National News. But he doesn't consider the case where the contracts are being cancelled due to the late night nature of the contracts. These ads are being televised late night during which the viewer base is pretty low. The ads might not be reaching their target audience at that time and hence the businesses might have found it not that helpful. Further, evidence is needed as to why the businesses cancelled their contracts. If it's really due to the increased coverage of National News, then the managers decision remains justified.
Another assumption the manger is making is that he beleives the viewers complained due to the decreased coverage of local news. But it might also be the case that they complained because the coverage of local news and weather was not good enough. They might have complained because they didn't feel the coverage was satisfactory. The coverage might have been biased and might have focused on only some issues.Hence, further evidence is needed as to the reason for complaint by the viewers. If they indeed complained due to the shorter coverage, the managers decision is justified.
Finally, the manager assumes that there is some relation between the customer complaints and cancellation of contracts. He assumes that the businesses cancelled their contracts due to the increased dissatisfaction among viewers. This also needs further inspection. If there is indeed a relation between these two, it strengthens the managers arguement.
We can see that the manager took many unfounded assumptions when conveying his arguement. Given, these assumption aren't that unreal and can be plausible , it stil needs some further inspection and evidence so that his decisions don't fireback.
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- A nation should require all of its students to study the same national curriculum until they enter college Write a response in which you discuss the extent to which you agree or disagree with the recommendation and explain your reasoning for the position 54
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain 60
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 374 350
No. of Characters: 1863 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.398 4.7
Average Word Length: 4.981 4.6
Word Length SD: 2.641 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.7 21.0
Sentence Length SD: 5.917 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.553 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 141, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...n of more time to National News. But he doesnt consider the case where the contracts a...
^^^^^^
Line 3, column 189, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...onsider the case where the contracts are being cancelled due to the late night na...
^^
Line 5, column 288, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...They might have complained because they didnt feel the coverage was satisfactory. The...
^^^^^
Line 5, column 409, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Hence
... might have focused on only some issues.Hence, further evidence is needed as to the r...
^^^^^
Line 5, column 544, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... complained due to the shorter coverage, the managers decision is justified. F...
^^
Line 9, column 98, Rule ID: THIS_NNS[2]
Message: Did you mean 'this assumption' or 'these assumptions'?
Suggestion: this assumption; these assumptions
...ns when conveying his arguement. Given, these assumption arent that unreal and can be plausible ...
^^^^^^^^^^^^^^^^
Line 9, column 115, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
... his arguement. Given, these assumption arent that unreal and can be plausible , it s...
^^^^^
Line 9, column 153, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...n arent that unreal and can be plausible , it stil needs some further inspection a...
^^
Line 9, column 229, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...tion and evidence so that his decisions dont fireback.
^^^^
Transition Words or Phrases used:
also, but, finally, first, hence, if, really, so, then, as to, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 1910.0 2260.96107784 84% => OK
No of words: 369.0 441.139720559 84% => More content wanted.
Chars per words: 5.17615176152 5.12650576532 101% => OK
Fourth root words length: 4.38284983912 4.56307096286 96% => OK
Word Length SD: 2.72960128143 2.78398813304 98% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.441734417344 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 590.4 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.9876538683 57.8364921388 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 95.5 119.503703932 80% => OK
Words per sentence: 18.45 23.324526521 79% => OK
Discourse Markers: 3.75 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.20951450865 0.218282227539 96% => OK
Sentence topic coherence: 0.0710767408587 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.0719579424133 0.0701772020484 103% => OK
Paragraph topic coherence: 0.110638085831 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0808429183814 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 7.65 8.32208582834 92% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.