The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super-Screen produced movies that any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not which the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
According to the advertising director, fewer people have attended Super Screen Products movies than in any other year. And yet the percentage of positive reviews by movie viewers about specific movies increased. Thus, the advertising director is concluding that the problem lies with the public lack of awareness. However, , some questions need to be answered to ascertain the logicality of these recommendation of the director.
Firstly, are there no other reasons why people who are aware of the good quality movie still decided not to watch movie at Super screen in the past year? What if there was a road diversion against traffic that make it difficult for people to patronise the movies.
Secondly, are the weather conditions of last year the same as those of the past year? There could be a change in weather condition that made people remain in their houses and avoid taking time out to relax and watch movies.
Thirdly, Are there no other events that took place for major parts of last year, such as the maiden edition of the beauty pageant? People may have prioritised that to watching movies, since it's once in 10 years.
Fourthly, is the economic situation of the country the same as in the previous years? It could be that people are not financially stable as in previous years which can make them put movie as a secondary thing in their budget.
Attempt to answer these questions will go a long way in helping to evaluate the recommendations of the director, without which the argument is flawed.
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- The best way for a society to prepare its young people for leadership in government industry or other fields is by instilling in them a sense of cooperation not competition Write a response in which you discuss the extent to which you agree or disagree wi 58
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies that any other 50
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 4 2
No. of Sentences: 13 15
No. of Words: 258 350
No. of Characters: 1224 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.008 4.7
Average Word Length: 4.744 4.6
Word Length SD: 2.471 2.4
No. of Words greater than 5 chars: 83 100
No. of Words greater than 6 chars: 58 80
No. of Words greater than 7 chars: 39 40
No. of Words greater than 8 chars: 22 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.846 21.0
Sentence Length SD: 5.005 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.344 0.35
Sentence-Para Coherence: 0.631 0.50
Sentence-Sentence Coherence: 0.051 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 323, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...h the public lack of awareness. However, , some questions need to be answered to a...
^^
Line 1, column 392, Rule ID: THIS_NNS[2]
Message: Did you mean 'this recommendation' or 'these recommendations'?
Suggestion: this recommendation; these recommendations
...answered to ascertain the logicality of these recommendation of the director. Firstly, are there ...
^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, firstly, however, if, may, second, secondly, so, still, third, thirdly, thus, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1269.0 2260.96107784 56% => More number of characters wanted.
No of words: 258.0 441.139720559 58% => More content wanted.
Chars per words: 4.91860465116 5.12650576532 96% => OK
Fourth root words length: 4.00778971557 4.56307096286 88% => OK
Word Length SD: 2.55223745212 2.78398813304 92% => OK
Unique words: 153.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.593023255814 0.468620217663 127% => OK
syllable_count: 388.8 705.55239521 55% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 24.4157772253 57.8364921388 42% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 97.6153846154 119.503703932 82% => OK
Words per sentence: 19.8461538462 23.324526521 85% => OK
Discourse Markers: 7.07692307692 5.70786347227 124% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270103051905 0.218282227539 124% => OK
Sentence topic coherence: 0.0945943066096 0.0743258471296 127% => OK
Sentence topic coherence SD: 0.128270147769 0.0701772020484 183% => OK
Paragraph topic coherence: 0.119637285038 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.102986691021 0.0628817314937 164% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 62.0 98.500998004 63% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.