The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period , most of the complaint received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Citing the memorandum from the business manager of the television station : The devotion of the more time to the national news decreasing the time for weather and local news has lead to the losing of the advertising revenues thus to increase the viewers and avoid losing advertisement revenues the time is to be restored to its formel level. This argument as a whole is based on various unwarranted assumptions without proper research and evaluation of conditions prevailed. The argument is flawed due to the following reasons.
Firstly, The Business manager is too quick to assume that the less devotion of the time to weather and local news has decreased the advertising contracts. But there might be the case that in this advanced technology and digital marking days the local businesses had shifted their marketing campaign to other forms of advertising like social media marketing, brand ambassador advertising, social cause campaigning e.t.c. Perhaps the businesses might feel that the television ads cost a fortune and has a lesser impact than other forms of advertisement. If any of this is true the the argument doesn't hold water.
Secondly, the business manager presumes that the less time to weather and local news led to the cancelling of the advertising contracts with them. Perhaps the other competitors have lured the businesses by providing attractive plans for the televison advertisement. Perhaps the other television channnels have better reach and increasing viewership and also cost efficient. If any of this is correct, the argument fails to stand a chance.
Lastly, the business manager assumes that the trend of last year in the local level would also hold true for this year. Perhaps last year the businesses were going into loss thus withdrawing their advertisng contracts. Perhaps the new law in the state has affected the business policy of the companies and thus they were shifting leading to less advertisement contracts. If these assumptions are right, the argument doesn't stand a chance at all.
In conclusion, the argument that The restoring the time alloted to the national news and local news to its former level would attract more viewers and thus avoid losing the advertising revenues is flawed and based on many unwarranted assumptions like trend of last year would still hold true now, the other reasons behind the cancelled contracts like other form of advertisement and competitors strategy of market.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 12 2
No. of Sentences: 15 15
No. of Words: 397 350
No. of Characters: 2018 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.464 4.7
Average Word Length: 5.083 4.6
Word Length SD: 2.743 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.467 21.0
Sentence Length SD: 18.626 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.36 0.35
Sentence-Para Coherence: 0.36 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 142, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...time to the national news decreasing the time for weather and local news has lead...
^^
Line 2, column 552, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...pact than other forms of advertisement. If any of this is true the the argument do...
^^
Line 2, column 575, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...f advertisement. If any of this is true the the argument doesnt hold water. Secondly, ...
^^^^^^^
Line 2, column 575, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...f advertisement. If any of this is true the the argument doesnt hold water. Secondly, ...
^^^^^^^
Line 2, column 592, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...If any of this is true the the argument doesnt hold water. Secondly, the business man...
^^^^^^
Line 4, column 416, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ese assumptions are right, the argument doesnt stand a chance at all. In conclusion, ...
^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, lastly, second, secondly, so, still, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2054.0 2260.96107784 91% => OK
No of words: 394.0 441.139720559 89% => More content wanted.
Chars per words: 5.21319796954 5.12650576532 102% => OK
Fourth root words length: 4.45527027702 4.56307096286 98% => OK
Word Length SD: 2.79463628912 2.78398813304 100% => OK
Unique words: 177.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.44923857868 0.468620217663 96% => OK
syllable_count: 626.4 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 116.381365442 57.8364921388 201% => The lengths of sentences changed so frequently.
Chars per sentence: 136.933333333 119.503703932 115% => OK
Words per sentence: 26.2666666667 23.324526521 113% => OK
Discourse Markers: 5.8 5.70786347227 102% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.322837681596 0.218282227539 148% => OK
Sentence topic coherence: 0.108343097492 0.0743258471296 146% => OK
Sentence topic coherence SD: 0.123627207507 0.0701772020484 176% => OK
Paragraph topic coherence: 0.199281881367 0.128457276422 155% => OK
Paragraph topic coherence SD: 0.0878370146339 0.0628817314937 140% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.