The following is a memo from the business manager of a TV station:
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument
The manager of the television concludes that, they should restore their telecasting period on local and weather news more than their national news. However, this conclusion is based on three unwarranted assumptions that, if true, might not hold water.
First of all, the manager is talking about "most" of the complaints. There is no precise number to the compaints. It could mean most of 10 or 5 complaints which are very less to shine light on. It could mean that most of the viewers are happy with the national news only. They do not care about the local news or weather updates because it is a small and safe neighbourhood. Also, the weather condition could be very much predictable. So most of the viewers did not make any complaints to the channel. Without knowing the proper number of complaints, it is tough to say what portion of the viewers are truly unhappy with the coverage system.
Secondly, the manager assumes that the local businesses have abjured their advertisement contract because of the national news coverage only. And only if the local news coverage is increased the businesses will cash in more into advertisement. However, this might not be the case. The coverage is happening late at night. It may be possible that the businesses think that, at this late hour there might not be a lot of spectators watching those programs. So, why waste the money? Another fact could be that, the advertisement budget of the businesses is low this year or they are trying to advertise their product in a new way like newspapers,leaflets or something else. Because adverising into the late night program was not being fruitful upto their expectations. So, assuming that, restoring the time for local news and weather forecast will restore the advertisement money for the television company could be far fetched.
Finally the manager assumes that going back to the previous schedule for national and local news timing will attract more viewers. There is not even any evidence that they are losing viewers. Yes some of them may have given complaints and it has only been a year. There is no mention of the number of viewers declining. Maybe, it has even increased than last year. Maybe its the national news that is keeping them in the business. And with the assumption of getting more viewer, the channel is going to lose more spectators. It could also be true that even if they change back to their former schedule, the number won't go up. Because, whatever the program is on that channel, the viewers are concerned with their sleep only or they are more interested in another channel which is more entertaining to them.
In conclusion, the manager could be very much correct with his conclusion about getting more viewers by increasing time on local news and weather forecasting, but his persuasiveness is not out of the question, if those three assumptions are met properly.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 8 2
No. of Sentences: 29 15
No. of Words: 493 350
No. of Characters: 2340 1500
No. of Different Words: 206 200
Fourth Root of Number of Words: 4.712 4.7
Average Word Length: 4.746 4.6
Word Length SD: 2.543 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17 21.0
Sentence Length SD: 8.271 7.5
Use of Discourse Markers (%): 0.483 0.12
Sentence-Text Coherence: 0.271 0.35
Sentence-Para Coherence: 0.443 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...that, if true, might not hold water. First of all, the manager is talking abo...
^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...unhappy with the coverage system. Secondly, the manager assumes that the l...
^^^^
Line 6, column 619, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a new way" with adverb for "new"; eg, "in a hasty manner" with "hastily".
...y are trying to advertise their product in a new way like newspapers,leaflets or something e...
^^^^^^^^^^^^
Line 6, column 647, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , leaflets
...eir product in a new way like newspapers,leaflets or something else. Because adverising i...
^^^^^^^^^
Line 6, column 676, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... newspapers,leaflets or something else. Because adverising into the late night program ...
^^^^^^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vision company could be far fetched. Finally the manager assumes that going b...
^^^^^^
Line 8, column 7, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
... company could be far fetched. Finally the manager assumes that going back to ...
^^^^^^^
Line 8, column 378, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...as even increased than last year. Maybe its the national news that is keeping them ...
^^^
Line 10, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... which is more entertaining to them. In conclusion, the manager could be very...
^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, may, second, secondly, so, in conclusion, talking about, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2421.0 2260.96107784 107% => OK
No of words: 491.0 441.139720559 111% => OK
Chars per words: 4.93075356415 5.12650576532 96% => OK
Fourth root words length: 4.70728369723 4.56307096286 103% => OK
Word Length SD: 2.73919320774 2.78398813304 98% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.448065173116 0.468620217663 96% => OK
syllable_count: 738.9 705.55239521 105% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 52.1304044923 57.8364921388 90% => OK
Chars per sentence: 83.4827586207 119.503703932 70% => OK
Words per sentence: 16.9310344828 23.324526521 73% => OK
Discourse Markers: 3.75862068966 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.278594483803 0.218282227539 128% => OK
Sentence topic coherence: 0.0726562053438 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0664636414822 0.0701772020484 95% => OK
Paragraph topic coherence: 0.16517183758 0.128457276422 129% => OK
Paragraph topic coherence SD: 0.029288384205 0.0628817314937 47% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.3 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 63.7 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 11.02 12.5979740519 87% => OK
dale_chall_readability_score: 7.32 8.32208582834 88% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.