The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising"
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the Super Screen Movie Production Company if based on faulty reasoning and unwarranted assumptions. The advertising directing direction has not done a thorough study before writing the memo.
The advertising director states that fewer people attended the Super Screen produced movies that year than in any other year. He base this statement according to the recent report from the marketing department but this report doesnot compare the attendance of viewers from other production. There might have been downfall in the attendance with all of the movie companies due some kind of economic crisis or other problems that may have diverted the viewers from seeking into the entertatinment industry overall. Therefore, before making such a bold statement the director must study the overall data and understand the current situation.
According to the director, the contents of the reviews received are not reaching the prospective viewers. But the director completely misanalyzed this data. The increase in positive review must be because the movie reached to its prospective viewers who understood the movie because of their intrest towards it. Had the movie reached towards the audience which it was not intended for, the reviews would have been actually lower that it is currently. So the statement made by the advertising director must be based on unwarranted assumption and misintrepretation of available data.
Allocation of greater share of its budget next year rather than focusing on the quality is a bold statement made by the director of advertising. Even if the public are aware of the movie it will not be a sucess if the quality is compromised. Nobody would want o spend their time and money in which they cannot have a quality entertainment. Moreover, if a movie is of good quality and rises the interest of the audience, then the movie will automatically be advertised by the audience themselves through the power of advertising through mouthing and recommendation. Also, there may be a hidden benefit for the advertising director to make such a bold statement as the allocation of greater share of the budget to advertsing would mean that his department would recieve significant money which he will be the sole controlled of. Hence, along with baseless reasoning we can see a hint of greed that made the director to make such a strong statement.
The above arguments prove that the claims made by the advertising director is completely baseless and assumption are unwarranted which are made based on faulty reasonings. Proper study and research of the data and current situation seems to be wanting and the advertising director must work on it before making claims and statements.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
- The best way for a society to prepare its young people for leadership in government industry or other fields is by instilling in them a sense of cooperation not competition 54
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot 58
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 10 2
No. of Sentences: 19 15
No. of Words: 443 350
No. of Characters: 2266 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 5.115 4.6
Word Length SD: 2.838 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 99 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.316 21.0
Sentence Length SD: 8.304 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.338 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rough study before writing the memo. The advertising director states that fewer ...
^^^
Line 3, column 346, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ve been downfall in the attendance with all of the movie companies due some kind of econom...
^^^^^^^^^^
Line 5, column 134, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ive viewers. But the director completely misanalyzed this data. The increase in p...
^^
Line 9, column 242, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...the data and current situation seems to be wanting and the advertising director must work ...
^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, hence, if, may, moreover, so, then, therefore, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 2310.0 2260.96107784 102% => OK
No of words: 443.0 441.139720559 100% => OK
Chars per words: 5.2144469526 5.12650576532 102% => OK
Fourth root words length: 4.58776254615 4.56307096286 101% => OK
Word Length SD: 2.89765852887 2.78398813304 104% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.465011286682 0.468620217663 99% => OK
syllable_count: 729.9 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 49.5792826003 57.8364921388 86% => OK
Chars per sentence: 121.578947368 119.503703932 102% => OK
Words per sentence: 23.3157894737 23.324526521 100% => OK
Discourse Markers: 3.94736842105 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.310371478828 0.218282227539 142% => OK
Sentence topic coherence: 0.0994885378141 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.125078329321 0.0701772020484 178% => OK
Paragraph topic coherence: 0.188861915145 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.138894511279 0.0628817314937 221% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.