In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Advertising is increasingly becoming popular nowadays and businesses always find the ways to attract their customers. There are several reasons why companies usually highlight that their products are novel and unique and I believe that it is a beneficial approach.
Businesses usually emphasise that their products are new because some reasons related to drawing customer’s attention and showing their special technologies. On the one hand, all companies want to approach as much as possible potential customers through their advertising. It is true that people always are interested in new and exotic things, so showing the new feature of a product will attract people’s curiosity and make them want to try it. For example, Samsung introduces their new phone, Zfold series in particular, emphasised its unique feature which allows users to fold a phone like a book and this drew a lot of attention of customers. Furthermore, it also is to show their advanced technologies. When advertising focuses on a new property that is only appeared on a product of a company, it means that they are controling an exclusive technology.
Personally, I believe that this approach is positive for both companies and customers. Following the method will encourage new technologies, innovations and this is a vital factor in the developed world. To make a new feature, companies need to research and develop new production processes, novel materials in order to they can show these characteristics on their advertising. On top of that, emphasising new elements in a product will make strong impression to customers, in other words, their advertising will bring better impacts that help customers to remember their products.
In conclusion, businesses nowadays usually emphasise that their products are novel because of various reasons, and I believe that this approach is a positive development.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 2, column 859, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...are controling an exclusive technology. Personally, I believe that this approach...
^^^
Line 4, column 171, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...his approach is a positive development.
^^^^
Transition Words or Phrases used:
also, furthermore, so, for example, in conclusion, in particular, in other words, it is true, on top of that
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 39.0 24.0651302605 162% => Less pronouns wanted
Preposition: 30.0 41.998997996 71% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1594.0 1615.20841683 99% => OK
No of words: 295.0 315.596192385 93% => More content wanted.
Chars per words: 5.40338983051 5.12529762239 105% => OK
Fourth root words length: 4.14434120667 4.20363070211 99% => OK
Word Length SD: 3.07049043634 2.80592935109 109% => OK
Unique words: 153.0 176.041082164 87% => More unique words wanted.
Unique words percentage: 0.518644067797 0.561755894193 92% => More unique words wanted or less content wanted.
syllable_count: 497.7 506.74238477 98% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 41.2597487136 49.4020404114 84% => OK
Chars per sentence: 122.615384615 106.682146367 115% => OK
Words per sentence: 22.6923076923 20.7667163134 109% => OK
Discourse Markers: 8.30769230769 7.06120827912 118% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.43826765786 0.244688304435 179% => OK
Sentence topic coherence: 0.160935214403 0.084324248473 191% => OK
Sentence topic coherence SD: 0.0899933688517 0.0667982634062 135% => OK
Paragraph topic coherence: 0.297031519106 0.151304729494 196% => OK
Paragraph topic coherence SD: 0.0238471640299 0.056905535591 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.3 13.0946893788 117% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.34 12.4159519038 115% => OK
dale_chall_readability_score: 8.85 8.58950901804 103% => OK
difficult_words: 77.0 78.4519038076 98% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 2, column 859, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...are controling an exclusive technology. Personally, I believe that this approach...
^^^
Line 4, column 171, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...his approach is a positive development.
^^^^
Transition Words or Phrases used:
also, furthermore, so, for example, in conclusion, in particular, in other words, it is true, on top of that
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 39.0 24.0651302605 162% => Less pronouns wanted
Preposition: 30.0 41.998997996 71% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1594.0 1615.20841683 99% => OK
No of words: 295.0 315.596192385 93% => More content wanted.
Chars per words: 5.40338983051 5.12529762239 105% => OK
Fourth root words length: 4.14434120667 4.20363070211 99% => OK
Word Length SD: 3.07049043634 2.80592935109 109% => OK
Unique words: 153.0 176.041082164 87% => More unique words wanted.
Unique words percentage: 0.518644067797 0.561755894193 92% => More unique words wanted or less content wanted.
syllable_count: 497.7 506.74238477 98% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 41.2597487136 49.4020404114 84% => OK
Chars per sentence: 122.615384615 106.682146367 115% => OK
Words per sentence: 22.6923076923 20.7667163134 109% => OK
Discourse Markers: 8.30769230769 7.06120827912 118% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.43826765786 0.244688304435 179% => OK
Sentence topic coherence: 0.160935214403 0.084324248473 191% => OK
Sentence topic coherence SD: 0.0899933688517 0.0667982634062 135% => OK
Paragraph topic coherence: 0.297031519106 0.151304729494 196% => OK
Paragraph topic coherence SD: 0.0238471640299 0.056905535591 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.3 13.0946893788 117% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.34 12.4159519038 115% => OK
dale_chall_readability_score: 8.85 8.58950901804 103% => OK
difficult_words: 77.0 78.4519038076 98% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.