Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs
The author in given memorandum has made huge number of unwarranted assumption in concluding that time devoted to weather and local news should be restored to its former level for the televison station to restore its contracts.
Firstly, the author claims that the time devoted to national news is increased over the past year. We don't have any specific figure to evaluate out that the time is increased neither does the passage provide any information regarding the increase of time among specific group of the people or the entire country as a whole. Moreover their might be possibility that the nation might be in huge crisis of greater significance due to which the time devoted to the national news might increase. Furthermore the author conveys that most of the complaints received were related to station's coverage of weather and local news. The passage completely fails to provide any specific details regarding the complaints as thier are chances that complaints might have been collected from a specific region in the city where most of the people are interested in weather and local news however the rest of the city might be more interested in the national news, we don't know. Nevertheless the author claims that local businessess have canceled their advertising contracts with the television station. The author is providing faulty reasons to his claims as possibilities are that the local business might have been not doing well in thier business or thier might be some natural disaster which might have damaged their business to an greater extent forcing them to cancel thier contracts.
The author furthermore suggest that inorder to restrict loss of any further advertising revenues the television station should restore time devouted to weather and local news to its former level. However this claim is based upon faulty reasoning as chaces are that even after restore weather and local news time the local businesses might still continue to cancel thier contracts as they might have received an more reliable and cheaper vendor than the existing one. Furthermore local businesses might be suffering from recession due to which the might be cost cutting any costlier advertisement. The author completely fails to consider any such scenarios.
To conclude with the manager of the television station should analyse detailed aspects regarding the cause of losing contracts with the local advertisers also he should perform a detalied study regarding the complaints received from the viewers. Restoring the time devoted to weather and local news irrespective of considering the alternative factor is however not advantageous to the teleivison station.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 428 350
No. of Characters: 2221 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.548 4.7
Average Word Length: 5.189 4.6
Word Length SD: 2.653 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 135 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.571 21.0
Sentence Length SD: 13.793 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.426 0.35
Sentence-Para Coherence: 0.426 0.50
Sentence-Sentence Coherence: 0.176 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 102, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ews is increased over the past year. We dont have any specific figure to evaluate ou...
^^^^
Line 2, column 324, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...eople or the entire country as a whole. Moreover their might be possibility that the nat...
^^^^^^^^
Line 2, column 491, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
...ed to the national news might increase. Furthermore the author conveys that most of the com...
^^^^^^^^^^^
Line 2, column 575, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'station'.
Suggestion: station
...the complaints received were related to stations coverage of weather and local news. The...
^^^^^^^^
Line 2, column 949, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ore interested in the national news, we dont know. Nevertheless the author claims th...
^^^^
Line 2, column 960, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Nevertheless,
...ted in the national news, we dont know. Nevertheless the author claims that local businesses...
^^^^^^^^^^^^
Line 2, column 1315, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ch might have damaged their business to an greater extent forcing them to cancel t...
^^
Line 3, column 196, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...her and local news to its former level. However this claim is based upon faulty reasoni...
^^^^^^^
Line 3, column 408, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...r contracts as they might have received an more reliable and cheaper vendor than t...
^^
Line 3, column 467, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
...d cheaper vendor than the existing one. Furthermore local businesses might be suffering fro...
^^^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, furthermore, however, if, moreover, nevertheless, regarding, so, still, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2242.0 2260.96107784 99% => OK
No of words: 426.0 441.139720559 97% => OK
Chars per words: 5.26291079812 5.12650576532 103% => OK
Fourth root words length: 4.54310108192 4.56307096286 100% => OK
Word Length SD: 2.66327149467 2.78398813304 96% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.434272300469 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 703.8 705.55239521 100% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 76.833639529 57.8364921388 133% => OK
Chars per sentence: 160.142857143 119.503703932 134% => OK
Words per sentence: 30.4285714286 23.324526521 130% => OK
Discourse Markers: 7.0 5.70786347227 123% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.298693318086 0.218282227539 137% => OK
Sentence topic coherence: 0.135552003419 0.0743258471296 182% => OK
Sentence topic coherence SD: 0.098220325752 0.0701772020484 140% => OK
Paragraph topic coherence: 0.193595221006 0.128457276422 151% => OK
Paragraph topic coherence SD: 0.0498341048415 0.0628817314937 79% => OK
Essay readability:
automated_readability_index: 18.6 14.3799401198 129% => OK
flesch_reading_ease: 32.57 48.3550499002 67% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.2 12.197005988 133% => OK
coleman_liau_index: 13.82 12.5979740519 110% => OK
dale_chall_readability_score: 8.76 8.32208582834 105% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.