'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author of the memorandum believes that the late-night news program should restore the time devoted to weather and local news to its formal level citing the reasons that the number of complaints concerned with local and weather news has increased and that local businesses have retracted their advertising contacts. However, this belief is based on several ungrounded premises which should be addressed with sound evidence before any action is taken.
First of all, the argument addresses only last year and does not give any specific time when they made these changes. If we know the time when they made these changes we have a chance to find out why the local businesses pulled out with their advertising contracts. It can be possible that there an economic recession during this time and the businesses did not have enough money to put into their advertising sector. It might also be the case that local businesses were running on losses which led them to take this step. A survey among the local businesses to find out why they decided to pull out their contracts could provide much-needed evidence to evaluate this point.
Secondly, there is a flaw in the statement which says that the author says there are several viewers who have concerns about the weather and the local news. But there is no explanation regarding the short time allocated to the weather and local news. Maybe, the complaints from viewers were because there was a recent flood in the country and the weather news and local news were giving regular updates and instructions about it in their localities. However, this was replaced by late-night national news which cut off the updates about the storm and angered the viewers.
Lastly, despite the presence of previous evidence, a more accurate evaluation of the author's recommendation requires further information. Specific evidence is needed to decide whether the recovery with local news and weather news to previous timings could further attract more viewers and avoid more loss; that is to say, did restoration of the previous programs back to their timings raised their revenues. If the current audiences are more finicky than ever before, or the advertisement requirements from businesses have changed drastically, we are reluctant to believe that the sole recovery to the previous state would help.
In conclusion, the argument as it stands now is considerably flawed due to its reliance on several unwarranted assumptions. Before any decision is made on restoring the local and weather news to their original timings, more evidence on specific causes should be found. If the author can answer the three resolve the three flaws and offer more evidence then it will be possible to fully evaluate the viability of the proposed recommendation.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 455 350
No. of Characters: 2287 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.619 4.7
Average Word Length: 5.026 4.6
Word Length SD: 2.561 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.765 21.0
Sentence Length SD: 8.935 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.591 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 328, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ted their advertising contacts. However, this belief is based on several unground...
^^
Line 3, column 14, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...re any action is taken. First of all, the argument addresses only last year an...
^^
Line 7, column 86, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ence, a more accurate evaluation of the authors recommendation requires further informa...
^^^^^^^
Line 9, column 353, Rule ID: LESS_MORE_THEN[1]
Message: Did you mean 'than'?
Suggestion: than
...the three flaws and offer more evidence then it will be possible to fully evaluate t...
^^^^
Transition Words or Phrases used:
also, but, first, however, if, lastly, may, regarding, second, secondly, so, then, in conclusion, first of all, that is to say
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2332.0 2260.96107784 103% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 5.12527472527 5.12650576532 100% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.61832321753 2.78398813304 94% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.485714285714 0.468620217663 104% => OK
syllable_count: 732.6 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 57.3789081488 57.8364921388 99% => OK
Chars per sentence: 137.176470588 119.503703932 115% => OK
Words per sentence: 26.7647058824 23.324526521 115% => OK
Discourse Markers: 7.41176470588 5.70786347227 130% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.325423811974 0.218282227539 149% => OK
Sentence topic coherence: 0.108570883897 0.0743258471296 146% => OK
Sentence topic coherence SD: 0.101646519209 0.0701772020484 145% => OK
Paragraph topic coherence: 0.19082011326 0.128457276422 149% => OK
Paragraph topic coherence SD: 0.0958376873343 0.0628817314937 152% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.77 12.5979740519 101% => OK
dale_chall_readability_score: 8.6 8.32208582834 103% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.