The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager raises an important concern to restore the time devoted to weather and local news to its former level, in order to not lose local business contracts and meet the demands of viewers. However, the arguments provided by manager lack cogency and are rife with assumptions and holes.
Manager mentions that a large percentage of complaints recieved from viewer are concerned with decreased coverage of weather and local news. But, this fails to indicate the number of complainants against the total subscriptions. If the number of complainants are significantly much lower than the total number of subscribers, then it would be futile to consider that restroring previous fromat would attract more viewers. Moreover, it is possible that few subscribers submitted myriad number of complaints which would further undermine this evidence indicating large number of complaints. The manager fails to provide proper evidences in order to justify the complaints.
Additionally, no reports of survey has been provided by manager, justifying the decline in viewership caused due to decreased coverage of weather and local news. It is possible that more people from across the nation subscribe to the news channel owing to the increased focus on national news. For instance, a company which aspires to supply their product nationwide, often lose a bit of local market because of decreased focus on local consumers. However, this does not mean that their overall sales went down. The changes in strategy to appeal people from all parts of nation would result in increasing the total strength of consumers, thereby, increasing their sales which facilitate them in becoming a bigger company.
Manager has also mentioned that local businesses cancelled their advertising contracts resulting in lower revenue. However, the manager does not indicate the number of local businesses cancelling their ties with news agency and what percentage of revenue did they account for. If they accounted for very less percentage of total revenue, then it would not be imprudent to only consider their effect. Moreover, it possible that more national companies and large MNC's approach the news agency to advertise their products, which would lead to larger revenue. The manager failed to provide a deliberated argument to justify the decrease in revenue because of change in format.
Maintaining the viewership of news channel is an incredibly important task for any news channel to sustain their internal needs. However, the arguments provided by business manager are not persuasive enough and lack supporting evidences to make the late-night news program retract to older format.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 417 350
No. of Characters: 2212 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.519 4.7
Average Word Length: 5.305 4.6
Word Length SD: 2.657 2.4
No. of Words greater than 5 chars: 178 100
No. of Words greater than 6 chars: 144 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.947 21.0
Sentence Length SD: 6.485 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.323 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 1 5
Transition Words or Phrases used:
also, but, however, if, moreover, so, then, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2255.0 2260.96107784 100% => OK
No of words: 417.0 441.139720559 95% => More content wanted.
Chars per words: 5.40767386091 5.12650576532 105% => OK
Fourth root words length: 4.5189133491 4.56307096286 99% => OK
Word Length SD: 2.72965100333 2.78398813304 98% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.482014388489 0.468620217663 103% => OK
syllable_count: 702.0 705.55239521 99% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 39.7287897035 57.8364921388 69% => OK
Chars per sentence: 118.684210526 119.503703932 99% => OK
Words per sentence: 21.9473684211 23.324526521 94% => OK
Discourse Markers: 2.94736842105 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.279074183295 0.218282227539 128% => OK
Sentence topic coherence: 0.0893481822663 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0764096751633 0.0701772020484 109% => OK
Paragraph topic coherence: 0.1695444977 0.128457276422 132% => OK
Paragraph topic coherence SD: 0.0460561520886 0.0628817314937 73% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 8.96 8.32208582834 108% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.