'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument presented by the business manager of a television station to request a change in their night schedule plan to in-turn rescue their revenue and even attract more viewers at first might seem a very pleasing as he first states a reason that over the past year the television channel has focused more on the national news and less on other aspects and also the people have been complaining about it due to which they even lost some of their advertising contracts and then he presents a solution in the end. But if one looks at the argument in detail rather than just a fair glance one may find out that there are possible flaws and gaps arising due to lack of proper information which can give rise to many questions that have been left unanswered. Some of the gaps and flaws in the argument are.
Firstly, the manager states that the channel has devoted more time to the national news rather than the weather and other local news. The reason they must have done this might have been because people are more interested in knowing what is happening in the nation. It is true that the station should come up with a new plan every now and then according to what the people want to watch. Therefore more evidence and research data stating what people are more inclined to watch should have been presented to help support the claim rather than just stating the problem.
Secondly, the manager claims that many complaints were received about the station's coverage of weather and local news. This is a very ambiguous statement, complaints regarding the less coverage of local news and weather or complaints regarding the way the station covers the local news and weather. More insight is needed regarding the complaints that what were the basis of the majority of the complaints and then only a solution can be formed to address the complaints of all the people regarding the station's late-night news program.
Moving on, the manager directly blames the station's loss of advertising revenue on the lack of coverage given to local news and weather. But there have to be other factors which need to be taken into account that why did they break their contracts. A detailed analysis should be able to provide with the perfect analysis as what was the reason that these companies had to break their contracts just my merely liking to things is not a solution and the author has failed to provide us with any such data sufficient enough to back his claim.
In conclusion, a more in-depth and statistical analysis needs to be done to find out what the viewers are more interested in watching and what was the reason that these companies had to cancel their contracts and the author has not provided us with such data. Therefore it is very difficult to believe in the solution the author has provided as it fails to answer several questions and address some very important problems.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 504 350
No. of Characters: 2353 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.738 4.7
Average Word Length: 4.669 4.6
Word Length SD: 2.348 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.5 21.0
Sentence Length SD: 19.239 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.597 0.50
Sentence-Sentence Coherence: 0.133 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 759, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: Some
...estions that have been left unanswered. Some of the gaps and flaws in the argument are. ...
^^^^^^^^^^^
Line 3, column 325, Rule ID: EVERY_NOW_AND_THEN[1]
Message: Use simply 'now and then'.
Suggestion: now and then
... station should come up with a new plan every now and then according to what the people want to wa...
^^^^^^^^^^^^^^^^^^
Line 3, column 388, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...rding to what the people want to watch. Therefore more evidence and research data stating...
^^^^^^^^^
Line 5, column 75, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...many complaints were received about the stations coverage of weather and local news. Thi...
^^^^^^^^
Line 7, column 44, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ing on, the manager directly blames the stations loss of advertising revenue on the lack...
^^^^^^^^
Line 9, column 261, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...hor has not provided us with such data. Therefore it is very difficult to believe in the ...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, look, may, regarding, second, secondly, so, then, therefore, in conclusion, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2386.0 2260.96107784 106% => OK
No of words: 504.0 441.139720559 114% => OK
Chars per words: 4.73412698413 5.12650576532 92% => OK
Fourth root words length: 4.73813722054 4.56307096286 104% => OK
Word Length SD: 2.37269401119 2.78398813304 85% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.424603174603 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 735.3 705.55239521 104% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 22.8473053892 144% => The Avg. Sentence Length is relatively long.
Sentence length SD: 107.257198671 57.8364921388 185% => OK
Chars per sentence: 159.066666667 119.503703932 133% => OK
Words per sentence: 33.6 23.324526521 144% => OK
Discourse Markers: 7.8 5.70786347227 137% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217302197366 0.218282227539 100% => OK
Sentence topic coherence: 0.0840202175234 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.108901134311 0.0701772020484 155% => OK
Paragraph topic coherence: 0.10964250036 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.0752072360803 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 17.6 14.3799401198 122% => OK
flesch_reading_ease: 46.44 48.3550499002 96% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 10.75 12.5979740519 85% => OK
dale_chall_readability_score: 7.75 8.32208582834 93% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 27.0 12.3882235529 218% => Linsear_write_formula is high.
gunning_fog: 15.2 11.1389221557 136% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.