The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising"
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the argument, the director of Super Screen Movie Production Company concludes that more budget will be allocated to the company's movie advertising department, the director arrives at this decision based on movie reviewers and percentage of positive reviews. As it stands the directors contention is valid, however, the arguement lies on three unwarranted assumptions that if not adressed properly drastically impede the credibility of the statement.
First of all, the director assumes that this year's fewer movie-goers is not an anomoly. It might be that, since there is a pandemic going on because of a virulent virus flue, more movie attendees prefer to watch movies at home in their television as it is safer and reduces the risk of infection to almost NIL. For example, a family wanted to watch Tom Cruise's new action film by the weekend, unfortunately they were hesitant to go outside with the sudden inflation of infection rate. Hence they insisted on watching the movie in their television, rather than commuting outside their house to an unsafe environment. If this case proves to be true, then it severly impacts the directors contention to allocate more budget to advertising.
Second of all, the director has assumed that the reviews given by these random people are accurate and the interview with these reviewers were conducted in a fair scientific approach. However, this might not be the case, What if the movie attendees were bribed to speak positively about the movie? When in reality the movie was sub-par. For example, the employee reporters might have wanted validation from their bosses and might have fabricated positive reviews from the disinterested crowd. In addition to that it might also be that the reporters who conducted the interviews did not conduct them in a scientifical manner, what if the reporters forgot to add the column of negative reviews when the final report was sent to the director? For example, there might have been a miscalcution or an operator error, where the person forgot to add the negative reviews that were present in the second part of the reporter's documentation, thus posing as very less negative reviews. If this either of these situation proves to be true, then the authors contention does not hold water.
Finally, the author assumes that if the reviews have reached the prospective viewers, there is a direct co-relation and the number of movie watchers will increase consequently. What if the prospective viewers genuinely didnt like this genre of film that Super Screen Movie Prodcution Company has released and would rather watch their interested movie domains? There might be no increase in movie attendees just because the prospective viewers have been advertised to. For example, if a person likes to watch only romantic or sci-fi based films, he/she would not want to waste their money on buying tickets to an action film, even if they are a prospective viewer the genre of movie they are interested in is pureply subjective.
To conclude, if the director wishes to bolster the validity of the argument, he must provide scientifically conducted results as answers to the questions mentioned. The case can proceed further, only after these questions are reasonably answered.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 13 2
No. of Sentences: 20 15
No. of Words: 530 350
No. of Characters: 2669 1500
No. of Different Words: 258 200
Fourth Root of Number of Words: 4.798 4.7
Average Word Length: 5.036 4.6
Word Length SD: 2.684 2.4
No. of Words greater than 5 chars: 194 100
No. of Words greater than 6 chars: 151 80
No. of Words greater than 7 chars: 104 40
No. of Words greater than 8 chars: 68 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.5 21.0
Sentence Length SD: 10.906 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.305 0.35
Sentence-Para Coherence: 0.525 0.50
Sentence-Sentence Coherence: 0.094 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 279, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...e of positive reviews. As it stands the directors contention is valid, however, the argue...
^^^^^^^^^
Line 3, column 41, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...First of all, the director assumes that this years fewer movie-goers is not an anomo...
^^^^
Line 3, column 486, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...the sudden inflation of infection rate. Hence they insisted on watching the movie in ...
^^^^^
Line 3, column 677, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...to be true, then it severly impacts the directors contention to allocate more budget to a...
^^^^^^^^^
Line 5, column 299, Rule ID: SENTENCE_FRAGMENT[1]
Message: “When” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ed to speak positively about the movie? When in reality the movie was sub-par. For e...
^^^^
Line 5, column 600, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a scientifical manner" with adverb for "scientifical"; eg, "in a hasty manner" with "hastily".
...ted the interviews did not conduct them in a scientifical manner, what if the reporters forgot to add th...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 5, column 909, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'reporters'' or 'reporter's'?
Suggestion: reporters'; reporter's
... were present in the second part of the reporters documentation, thus posing as very less...
^^^^^^^^^
Line 5, column 995, Rule ID: THIS_NNS[2]
Message: Did you mean 'this situation' or 'these situations'?
Suggestion: this situation; these situations
...ess negative reviews. If this either of these situation proves to be true, then the authors con...
^^^^^^^^^^^^^^^
Line 5, column 1039, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e situation proves to be true, then the authors contention does not hold water. Fina...
^^^^^^^
Line 7, column 220, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...at if the prospective viewers genuinely didnt like this genre of film that Super Scre...
^^^^^
Transition Words or Phrases used:
also, consequently, finally, first, hence, however, if, second, so, then, thus, for example, in addition, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2732.0 2260.96107784 121% => OK
No of words: 529.0 441.139720559 120% => OK
Chars per words: 5.16446124764 5.12650576532 101% => OK
Fourth root words length: 4.79583152331 4.56307096286 105% => OK
Word Length SD: 2.74636725171 2.78398813304 99% => OK
Unique words: 255.0 204.123752495 125% => OK
Unique words percentage: 0.482041587902 0.468620217663 103% => OK
syllable_count: 864.9 705.55239521 123% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 61.8597405426 57.8364921388 107% => OK
Chars per sentence: 136.6 119.503703932 114% => OK
Words per sentence: 26.45 23.324526521 113% => OK
Discourse Markers: 5.9 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.201566606004 0.218282227539 92% => OK
Sentence topic coherence: 0.0617996128155 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.0627304301714 0.0701772020484 89% => OK
Paragraph topic coherence: 0.110074073581 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0631662046204 0.0628817314937 100% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.9 8.32208582834 107% => OK
difficult_words: 133.0 98.500998004 135% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.