Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs
Although the argument makes valid points on a higher level - that the late-night news program must provide value to its viewers in order to achieve social and economic prosper - the memorandum from the business manager is not cogent and through a range of assumptions, does not provide a strong enough argument to be considered of merit.
First and foremost, the business manager assumes the importance of the received complaints without providing direct data nor a control in their evaluation. Although stating that the program has reduced time to local news and weather, providing the base for complaints, he doesn't state the number of complaints nor the relevance of those numbers in comparison to previous programs. Perhaps only three people had complained. Where 'most' suggesting two disgruntled viewers disheartened by weather coverage. How many people view each program and how many of these people made complaints? In addition, how many complained in relation to previous programs? Perhaps there were fewer complaints than before, suggesting the program could be making positive changes. Therefore It is clear that data would provide clear foundations for the business manager's argument and he should seek data if he desires to solidify his argument.
Moreover, the business manager makes the assumption that the canceled advertising contracts are caused by the lack of weather and local news coverage. He doesn't take into the consideration of context. Perhaps the television station went through a scandal, losing faith from their local advertising partners? Perhaps the local businesses have decided to place their advertising budget on radio, or web advertising. Although in subscribing to single cause bias, the manager could be correct in his assumption, however, his argument does not state a clear understanding of the surrounding context in which many causes could be at fault in the loss of advertising partnerships. Therefore the business manager should make a comprehensive case that considers possible causes outside of his assumptions.
Lastly, the business manager makes the assumption that restoring this weather and local news time will increase viewership. Therefore making the assumption that increased weather and local news time will be of value. Perhaps correct in the intention that people are not gaining enough value from the program, there is no clear argument to suggest that value will come from increased weather and local news time. Perhaps value can be explored in
Therefore, in conclusion, we can understand the business manager's argument from a higher level, realizing that greater value to viewers is likely to lead to greater viewership and thus a greater likelihood of monetary gain from advertising partnership. However, the argument provided in itself is a range of fallacies to which the use of data, the understanding of context and therefore the intention of the argument can give the argument merit and a clearer direction in which the television station can act upon to increase their viewership.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 479 350
No. of Characters: 2525 1500
No. of Different Words: 207 200
Fourth Root of Number of Words: 4.678 4.7
Average Word Length: 5.271 4.6
Word Length SD: 2.769 2.4
No. of Words greater than 5 chars: 196 100
No. of Words greater than 6 chars: 168 80
No. of Words greater than 7 chars: 109 40
No. of Words greater than 8 chars: 67 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.81 21.0
Sentence Length SD: 14.07 7.5
Use of Discourse Markers (%): 0.476 0.12
Sentence-Text Coherence: 0.311 0.35
Sentence-Para Coherence: 0.518 0.50
Sentence-Sentence Coherence: 0.149 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 273, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
..., providing the base for complaints, he doesnt state the number of complaints nor the ...
^^^^^^
Line 5, column 424, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Where” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...rhaps only three people had complained. Where most suggesting two disgruntled viewers...
^^^^^
Line 5, column 757, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ogram could be making positive changes. Therefore It is clear that data would provide cle...
^^^^^^^^^
Line 5, column 838, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...vide clear foundations for the business managers argument and he should seek data if he ...
^^^^^^^^
Line 9, column 155, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... of weather and local news coverage. He doesnt take into the consideration of context....
^^^^^^
Line 9, column 675, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...n the loss of advertising partnerships. Therefore the business manager should make a comp...
^^^^^^^^^
Line 13, column 125, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...cal news time will increase viewership. Therefore making the assumption that increased we...
^^^^^^^^^
Line 17, column 58, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...clusion, we can understand the business managers argument from a higher level, realizing...
^^^^^^^^
Transition Words or Phrases used:
first, however, if, lastly, moreover, so, therefore, thus, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2588.0 2260.96107784 114% => OK
No of words: 477.0 441.139720559 108% => OK
Chars per words: 5.42557651992 5.12650576532 106% => OK
Fourth root words length: 4.67336384929 4.56307096286 102% => OK
Word Length SD: 2.85537755683 2.78398813304 103% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.461215932914 0.468620217663 98% => OK
syllable_count: 789.3 705.55239521 112% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 84.756946618 57.8364921388 147% => OK
Chars per sentence: 129.4 119.503703932 108% => OK
Words per sentence: 23.85 23.324526521 102% => OK
Discourse Markers: 4.25 5.70786347227 74% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.199835670896 0.218282227539 92% => OK
Sentence topic coherence: 0.0720878056731 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0792145395859 0.0701772020484 113% => OK
Paragraph topic coherence: 0.122943753639 0.128457276422 96% => OK
Paragraph topic coherence SD: 0.086725743234 0.0628817314937 138% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.51 12.5979740519 115% => OK
dale_chall_readability_score: 8.48 8.32208582834 102% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.