In their advertising, businesses nowadays usually emphasise that their products
are new in some way.
Why is this? Do you think it is a positive or negative development?
During these years, brands are highlighting the fact that their products are new and innovative somehow when they advertise. The reason behind this is that businesses are more competitive than ever and newer brands are emerging day by day. In my opinion, it can lead to a positive change not only for companies but also for consumers.
One of the possible reasons is that having a lot of choices for customers even for the same kind of products. For example, when a customer goes shopping to buy something, he can choose from a wide variety of brands. When that happens, brands have to try their best to make sure that their products are standing out among other brands so, in their advertising, they try to persuade people in a way that their products use cutting-edge technology or they are the latest ones in the market because they know that people get excited when they see or hear the word “new”.
However, companies acknowledge that the public is not that easy to be persuaded, resulting in the innovation of new technology and ideas which are beneficial for consumers. In other words, they understand that only advertising is not enough to sell their products and they need to introduce new functions, which are not available in other products, to people. As a result, businesses put a massive amount of money into research to make better products, giving wonderful user experiences to customers.
On the other hand, we should consider the fact that people could become materialistic when they are surrounded by new and attractive products. As a consequence, there will be a countless amount of waste which has a huge impact on our environment. Moreover, people from low socioeconomic backgrounds will feel depressed because they can’t catch up with the trends.
In conclusion, bigger competition in consumerism causes businesses to advertise their products are new in some way. Even though it could urge people to buy stuff more than they need, I strongly believe that end users can get the benefits of brands trying more than they used to in order to produce better products to satisfy customers.
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Comments
This essay is quite detailed…
This essay is quite detailed, with enough layout of the necessary sections. Speaking of brands that are promoting their products more and more, I think elastic man is the same. This game is becoming more and more competitive and has a better place in the market.
Transition Words or Phrases used:
also, but, however, moreover, so, for example, in conclusion, kind of, as a result, in my opinion, in other words, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 20.0 7.30460921844 274% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 39.0 24.0651302605 162% => Less pronouns wanted
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1771.0 1615.20841683 110% => OK
No of words: 356.0 315.596192385 113% => OK
Chars per words: 4.97471910112 5.12529762239 97% => OK
Fourth root words length: 4.34372677135 4.20363070211 103% => OK
Word Length SD: 2.75137975968 2.80592935109 98% => OK
Unique words: 193.0 176.041082164 110% => OK
Unique words percentage: 0.542134831461 0.561755894193 97% => OK
syllable_count: 542.7 506.74238477 107% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 66.3277652946 49.4020404114 134% => OK
Chars per sentence: 126.5 106.682146367 119% => OK
Words per sentence: 25.4285714286 20.7667163134 122% => OK
Discourse Markers: 9.42857142857 7.06120827912 134% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190303659175 0.244688304435 78% => OK
Sentence topic coherence: 0.0698919066795 0.084324248473 83% => OK
Sentence topic coherence SD: 0.0939795339201 0.0667982634062 141% => OK
Paragraph topic coherence: 0.113366996488 0.151304729494 75% => OK
Paragraph topic coherence SD: 0.0521137734014 0.056905535591 92% => OK
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 54.56 50.2224549098 109% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 11.84 12.4159519038 95% => OK
dale_chall_readability_score: 7.98 8.58950901804 93% => OK
difficult_words: 70.0 78.4519038076 89% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.