The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The claim made by the advertising director of the Super Screen Movie Production Company to increase the budget for advertising as their movies are of good quality but are not reaching the public, seems coherent and sound at first. But there exist some flaws in the memo.
The reason stated for the "public's lack of awareness of the movies" produced by them is given to be lack of advertising. But is it so? The memo fails to describe the type of movies produced by the company. If the audience has reduced compared to the previous years than is there something that has changed like the kind of story telling or the originality? This has not been mentioned or looked into by the company. They just assume the content is of good quality. If the movie content is directed towards something that only a small amount of people can relate to then the viewers will also reduce even if the movie is actually good. In such a case the word of mouth publicity also remains restricted. The company should also analyze how novel their new movies are. It can be that the viewers liked a kind of genre but because it is so ubiquitous it no longer excites them even if it may be good. And thus would be fallacious to simply assume that the movie contents are not reaching enough of their prospective viewers.
Also the memo doesn't mention where the movies are displayed and if there has been any change in the amount of theaters their movies are shown compared to the previous years. It will be natural for the viewers to be limited if the movie is screening only in smaller area. In this case increasing the number of theaters where the movie is being screened will be beneficial to multiply the viewers.
The memo says that the percentage of positive reviews has increased but to just assume that it is because of the quality of the movie may not be correct. The more a movie does well the more critics it gets. Getting critics is also comparable to the success of a film. In such a case increase in the percentage of good reviews is not an evidence of any thing. More attention and analysis of the movie production need to be made.
In conclusion, a lot of factors have not been considered or analyzed, including the analysis of the consumers and their critics. So allocating a greater share of the budget to advertising at this stage with lack of evidence to prove that this will help reach out to a broader audience does not seem justifiable.
| Post date | Users | Rates | Link to Content |
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| 2023-08-29 | Eurus Psycho Version | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 23 15
No. of Words: 441 350
No. of Characters: 1962 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.583 4.7
Average Word Length: 4.449 4.6
Word Length SD: 2.393 2.4
No. of Words greater than 5 chars: 125 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.174 21.0
Sentence Length SD: 9.309 7.5
Use of Discourse Markers (%): 0.696 0.12
Sentence-Text Coherence: 0.279 0.35
Sentence-Para Coherence: 0.279 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 601, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...can relate to then the viewers will also reduce even if the movie is actually goo...
^^
Line 3, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...g enough of their prospective viewers. Also the memo doesnt mention where the movie...
^^^^
Line 3, column 15, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...eir prospective viewers. Also the memo doesnt mention where the movies are displayed ...
^^^^^^
Line 4, column 348, Rule ID: ANY_BODY[2]
Message: Did you mean 'anything'?
Suggestion: anything
...e of good reviews is not an evidence of any thing. More attention and analysis of the mov...
^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, if, look, may, so, then, thus, well, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2007.0 2260.96107784 89% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 4.56136363636 5.12650576532 89% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.4996270383 2.78398813304 90% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.440909090909 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 647.1 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 53.7368087299 57.8364921388 93% => OK
Chars per sentence: 87.2608695652 119.503703932 73% => OK
Words per sentence: 19.1304347826 23.324526521 82% => OK
Discourse Markers: 3.78260869565 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190590681957 0.218282227539 87% => OK
Sentence topic coherence: 0.0546682803346 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0557634204063 0.0701772020484 79% => OK
Paragraph topic coherence: 0.11908557118 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0728018639096 0.0628817314937 116% => OK
Essay readability:
automated_readability_index: 9.6 14.3799401198 67% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 9.17 12.5979740519 73% => OK
dale_chall_readability_score: 7.7 8.32208582834 93% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.