"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo is rife with holes and assumptions. For considering the strength of the argument in the memo, we need to evaluate the validity of the assumptions its based on, and if found invalid, what impact does it have on the conclusion of the argument. The primary assumption the argument is based on is that, the reason why fewer people attended the Super Screen produced movie, is that it lacks public awareness.
Firstly, it is not necessarily true that only reason for the decline in the people attending the movie is lack of public awareness. There might be a situation like pandemic, where people are skeptical about going for movies outside and just prefer to watch web series instead. There might also be the case that the timing when the movie release this year is very wrong. It released in parallel with some multistarrer production , and people chose to watch that movie instead.
Another major assumption this argument is based on is if percentage of positive reviews increased in the past year, means that more people like the quality of the movie. Percentage comparison is only correct , if the number of people reviewing is comparable, but there is no evidence stating the the number of people reviewing is comparable or not. Assuming that say the number of reviewers are comparable , what if the company had hired some agency just to add positive reviews so the skew is maintained. Furthermore, due to this group , the positive reviews are actually increasing. Had there been evidence that the number of reviwers are comparable , then it would have been stronger argument.
Moreover, because the report being based on some assumption, it is not correct to assume that quality of the movies are not hampered. Maybe the quality is hampered, and people are now prefering watching movies from some other production. In such case, allocating greater share of budget to reaching the puclic through advertising, may not actually have an impact on the number of people attending this movie production. The flaw might be lying on the quality itself and it is going unchecked due to some not so fullproof report.
Ultimately, this argument is based on lot of assumption and lack of evidences. Considering all the assumptions to be true, then it would be appropriate to say that public awareness is lacking and causing the decreased viewership. But these assumption are not backed with sufficient evidences, and so we cannot go ahead with the argument , let alone the grand claim at the end. If any of the assumption prove to be invalid, then increasing the budget next year for advertising and creating public awareness won't increase the people attending the Super Screen-produced movies.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 9 2
No. of Sentences: 20 15
No. of Words: 450 350
No. of Characters: 2193 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.606 4.7
Average Word Length: 4.873 4.6
Word Length SD: 2.618 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.5 21.0
Sentence Length SD: 7.166 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.31 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 428, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...rallel with some multistarrer production , and people chose to watch that movie in...
^^
Line 5, column 208, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...e. Percentage comparison is only correct , if the number of people reviewing is co...
^^
Line 5, column 293, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...rable, but there is no evidence stating the the number of people reviewing is comparabl...
^^^^^^^
Line 5, column 293, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...rable, but there is no evidence stating the the number of people reviewing is comparabl...
^^^^^^^
Line 5, column 406, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...y the number of reviewers are comparable , what if the company had hired some agen...
^^
Line 5, column 537, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...intained. Furthermore, due to this group , the positive reviews are actually incre...
^^
Line 5, column 652, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...at the number of reviwers are comparable , then it would have been stronger argum...
^^
Line 5, column 678, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...are comparable , then it would have been stronger argument. Moreover, because ...
^^
Line 7, column 252, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rom some other production. In such case, allocating greater share of budget to re...
^^
Line 9, column 235, Rule ID: THIS_NNS[2]
Message: Did you mean 'this assumption' or 'these assumptions'?
Suggestion: this assumption; these assumptions
...d causing the decreased viewership. But these assumption are not backed with sufficient evidence...
^^^^^^^^^^^^^^^^
Line 9, column 337, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... so we cannot go ahead with the argument , let alone the grand claim at the end. I...
^^
Transition Words or Phrases used:
actually, also, but, first, firstly, furthermore, if, may, moreover, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2253.0 2260.96107784 100% => OK
No of words: 449.0 441.139720559 102% => OK
Chars per words: 5.01781737194 5.12650576532 98% => OK
Fourth root words length: 4.60321845022 4.56307096286 101% => OK
Word Length SD: 2.73459060017 2.78398813304 98% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.463251670379 0.468620217663 99% => OK
syllable_count: 710.1 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 42.0076183567 57.8364921388 73% => OK
Chars per sentence: 112.65 119.503703932 94% => OK
Words per sentence: 22.45 23.324526521 96% => OK
Discourse Markers: 3.85 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.187559034862 0.218282227539 86% => OK
Sentence topic coherence: 0.0578938091966 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0567432152843 0.0701772020484 81% => OK
Paragraph topic coherence: 0.101783298098 0.128457276422 79% => OK
Paragraph topic coherence SD: 0.035748071894 0.0628817314937 57% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.07 8.32208582834 97% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.